Brand Marketing Manager

We’re looking for a creative and strategic Brand Marketing Manager to help bring Prodigy’s mission and brand to life. This person will play a key role in shaping and executing brand strategy and awareness-building initiatives that drive adoption, love, and loyalty among Prodigy’s target customers. Reporting to the Director of Brand & Content Marketing, you’ll work cross-functionally with creative, user acquisition/media, customer marketing, product and educator partnership teams to ensure the Prodigy brand shows up consistently, strategically, and effectively across all channels and touchpoints. You’ll act as a connector and a champion — translating insights into action, strategy into execution, and ideas into campaigns that move the needle. This is a rare opportunity to build and scale an impactful brand in a high-growth, mission-driven company. **Your Impact** - **Brand Strategy & Execution**:Lead the development and execution of brand marketing initiatives, ensuring alignment with broader brand strategy and business goals alongside the brand director. - ** Campaign Support**:Support and drive awareness and consideration campaigns across paid, owned, and earned channels — including digital, social, TV/video, conferences, and PR — working closely with internal and external partners - ** Cross-Functional Collaboration**:Partner across marketing, creative, product, (educator enablement) educator partnership, and growth teams to ensure all initiatives and briefs are launched on time, on brand, and on strategy. Own and update the quarterly master briefs, messaging priorities and annual marketing calendar. - ** Marketing Operations**:Manage timelines, deliverables, and workflows across complex projects with multiple stakeholders, helping streamline operations, build integration and drive impact. - ** Brand Stewardship**:Champion the brand voice, visual identity, and storytelling to ensure consistency across all brand-facing content and campaigns. - ** Insights & Optimization**:Analyze brand and campaign performance, engagement metrics, market trends, and competitive insights to refine strategies and identify new opportunities for growth **About You** - 3-6 years of brand marketing experience in a CPG, tech, or retail environment. - Bachelor’s degree required; MBA or advanced marketing education preferred. - A natural storyteller with strong communication skills and a sharp eye for creative excellence. - Customer-obsessed and deeply curious about what motivates our audiences and how to engage them authentically. - Strategic thinker with experience translating brand goals into actionable marketing plans. - Skilled at navigating cross-functional teams and keeping projects aligned and on track. - Comfortable in fast-paced, high-growth environments and able to adapt quickly. - Experience working with creative, media, and research agencies is a plus. - Data-savvy with the ability to synthesize campaign and customer insights into brand actions. **Working at Prodigy** - Be part of a mission-driven organization dedicated to helping every student in the world love learning At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide. - Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th. - We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being. - It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out_ _here. - #LI-Hybrid, Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.