Paid Media Specialist

**Paid Media Specialist**

**Saskatoon, SK (Office-First)**

At Vendasta, we’re leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them.

We’re looking for a **Paid Media Specialist** who is energized by performance marketing and excited to leverage AI and automation to elevate digital advertising execution and impact. In this role, you’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

**Your Impact**:
As a Paid Media Specialist, you'll work with the Paid Media Services team and cross-functional collaborators in AI R&D, Product, and Digital Ads to:

- Launch, manage, and optimize paid ad campaigns across platforms like Google, Bing, Facebook, and Instagram using AI-enhanced workflows and tools such as MatchCraft.
- Utilize AI tools for forecasting, targeting, bid optimization, and campaign recommendations—while executing A/B testing based on machine-generated insights.
- Develop and refine AI prompts, operate within automated workflows, and contribute to responsible AI model training initiatives to improve advertising outcomes.
- Translate campaign data into visual, actionable insights and generate performance-aligned ad creative and copy using AI tools.
- Collaborate across teams to deploy scalable AI advertising solutions and document AI best practices for continuous learning and improvement.

**What You Bring to the Table**:

- You bring 2+ years of experience managing paid digital campaigns across Google and Meta platforms, along with a solid understanding of campaign structures, targeting, bidding, and ad-serving technologies.
- You have a working knowledge of conversion tracking tools like Google Tag Manager or Meta Pixel, and you're comfortable analyzing performance metrics such as ROAS, CPA, CTR, and quality score.
- You're proficient with generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) and experienced in executing AI-driven workflows for ad optimization. You’re a clear communicator who can interpret campaign results, articulate AI-driven insights, and work collaboratively in a cross-functional, agile environment.
- Preferred qualifications include a bachelor’s degree in Marketing, Communications, or Business, exposure to AI analytics tools (e.g., Adzooma, Opteo), and a basic understanding of HTML, UTM parameters, and prompt engineering.

**About Vendasta**:
We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

**Perks**:
Join the Vendasta family, where your happiness and health are our top priorities Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together

**Discover your potential. Build something that matters. Join the AI revolution from right here in Saskatoon