Marketing Automation Specialist

**Job Description**:
Marketing Automation Specialist

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Marketing Automation Specialist supporting our Transportation & Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

- Developing the strategy and architecture for MA campaigns based on marketing priorities, target persona insight, customer journeys, industry trends and best practices that help drive lead nurturing, engagement and sales enablement/conversion
- Implementing scalable, repeatable and comparable methods of measurement and performance tracking of Marketing Automation campaigns
- Ideating controls on all data inputs and outputs related to enterprise marketing automation platforms to drive data cleanliness
- Ensuring MA related activities adheres to corporate guidelines and laws around contact capture and communication (GDPR, CCPA)
- Building web form or landing page strategy and architecture for globally led priorities (i.e., contact us, ask an expert, sample/demo request, list signup, gated content)
- Advocating for end-users across contact and lead generating touchpoints to drive a relevant and differentiated customer experience

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

- Bachelor's degree or higher from an accredited university
- Three (3) years in digital marketing and lead management experience in a private, public, government or military environment
- Three (3) years of marketing automation combined experience with systems such as Eloqua, Pardot, Marketo, and/or other

Additional qualifications that could help you succeed even further in this role include:

- Proven experience working with Eloqua and Salesforce
- Understanding of data privacy and anti-spam legislation
- Experience in B2B digital marketing
- Ability to easily transition from high-level strategic thinking to creative and detailed execution
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Customer journey mapping and marketing system utilization experience
- Industry Marketing Automation knowledge and best practices

Work location:

- Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)

Travel: May include up to 10% domestic/international

Relocation Assistance: Not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

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Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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