Digital Marketing Operations Specialist

2 weeks ago

Vancouver, Canada Liuyishou Int'l Management Co. (Canada). Ltd. Full time

**About Liuyishou Hotpot**:
Chongqing Liuyishou Hotpot was founded in 2000, which is a leading enterprise that specializes in managing hot pot chains and franchisees. Liuyishou now has expanded its business to more than 1,200 overseas units all around the world. In 2014, Liuyishou chose the greater Vancouver for our North America Head Office and opened our first restaurant in Richmond BC. In 2015, Liuyishou International Management Company (Canada) Ltd. was established to operate Liuyishou Hot Pot Restaurants across North America. Since then, we have directly managed a central kitchen and large-scale food processing factory, with over 20 restaurants and 500 employees in North America.

**Responsibilities and Duties**:

- Develop, execute, maintain and optimize multi-channel digital communication, advertising, and marketing strategies for our dynamic group of companies in partnership with Marketing and Operations teams;
- Update, maintain and develop innovative and engaging content media across the company’s social media platforms (Instagram, Facebook, Google, Xiaohongshu, etc.);
- Maintain a deep understanding of consumer base and behaviours through metrics and data;
- Optimize and report on SEO and SEM ecosystems;
- Conduct website audits, suggest optimization recommendations, and execute landing page strategies to increase traffic and conversion rates;
- Track metrics and analyze data to measure and report out on success;
- Ensure consistency in brand messaging;
- Work on other special projects related to digital marketing;
- Other duties as assigned.

**Qualifications and Skills**:

- Degree or diploma in advertising, marketing, or related field;
- Minimum 1-3 years working within a digital marketing environment;
- Proven marketing experience in social media advertising and digital marketing campaigns; SEO and SEM optimization; Website analytics tools, ad serving tools and marketing software;
- Excellent oral and written communication skills in Mandarin and English, editing (photo/video);
- Strong attention to detail, and an ability to multitask and manage multiple projects;
- An ability to work independently and efficiently; strong organizational and time management skills

**What We Offer**:

- Competitive Compensation: Base Salary + Performance Pay+ Volume Bonuses
- Discounted or Free food
- Group Health Benefit
- Lucrative Associate Referral Bonus

**Job Types**: Full-time, Permanent

Schedule:

- 8 hour shift

**Language**:

- Mandarin (required)

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