Manager, Product Marketing

1 week ago

Toronto, Canada Mastercard Full time

Our Purpose
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

Title and Summary

Manager, Product Marketing

Manager, Product Portfolio Marketing
Portfolio: Security Solutions

Job Summary:
Key Responsibilities:

- Support Director in development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Manage and maintain key marketing assets including product portfolio matrix and buying group/ persona information

Qualifications:

- Proven experience in product marketing, preferably in a B2B payments environment.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Strong understanding of competitive product positioning and crafting compelling value propositions.
- Experience delivering and assessing creative content across channels including presentations, sales materials, digital, videos.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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