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Media Planning Lead

2 weeks ago

Toronto, Canada The Home Depot Canada Full time

**With a career at The Home Depot, you can be yourself and also be part of something bigger.**

**Position Overview**:
**Key Responsibilities**:
Media Planning
- Lead development of holistic retail media plans across onsite (homedepot.ca) & offsite (Google, Facebook, Pinterest, etc.)
- Translate brand objectives into measurable retail media strategies
- Coordinate with in-house media leads & ad operations to develop the most effective marketing mix while also delivering on the vendor’s activation requirements and objectives
- Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations
- Drive innovation in media planning through the use of emerging formats, platform enhancements, audiences, and tools.

Cross-Functional Collaboration
- Partner with the Orange Apron sales and account specialists on the marketing approach to support vendor (supplier) needs.
- Partner with the Orange Apron Media analytics team to monitor campaign performance mid-flight and provide insights into quarterly/annual business reviews
- Collaborate with your corporate planning counterpart to identify and understand how Orange Apron Media and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the Home Depot

Project & Change Management
- Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget
- Assist and consult on the development and rollout of media and campaign planning tools

Budget & Financial Management
- Guide and track budget allocation across tactics, platforms, and vendors
- In partnership with the finance team, track vendor contracts and reconcile media platform purchase orders

**Competencies**:

- Collaborates
- Action Oriented
- Drives Results
- Communicates Effectively
- Plans and Aligns
- Global Perspective

**Skills**:

- Expert understanding of media tactics, channels, KPIs
- Strong analytical, influential, interpersonal skills
- Organizational skills
- Problem-solving and critical thinking skills
- Data Analysis
- Project and change management

**Direct Manager/Direct Reports**:

- Reports to Paid Media Manager

**Travel Requirements**:

- Limited

**Physical Requirements**:

- Extended Sitting
- Repetitive Tasks

**Hybrid Work**:

- In-Office (Toronto Store Support Location) Monday - Thursday
- Remote Friday

**Working Conditions**:

- Office setting: computer work, in-person & hybrid meetings, participating in vendor calls

**Minimum Education**:

- Bachelor’s degree or equivalent in business, marketing, advertising, or communications

**Minimum Years of Work Experience**:

- 5-7 years in a direct media or planning role, ideally with a mix of agency and client-side experience managing multi-million-dollar programs

**Minimum Leadership Experience**:

- A proven team-player, collaborator, and communicator with a bias towards action and results
- Naturally curious, with an inclination to problem solve and uncover meaning

**Certifications**:

- None

**Other Requirements/Assets**:

- Familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe)
- Retail media and eCommerce advertising experience are assets
- Salesforce proficiency is an asset