Senior Media Planner

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit  

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit  

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Wavemaker: A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. 

Role Summary and Impact In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. 

Your Impact: 

Day-to-day responsibility involving the planning and execution of digital media campaigns Present media plan recommendation and POV's to client Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis Decision making on campaign optimization and strategic changes Ensure media plans deliver on client objectives, are strategic and meet efficiency goals Assist with tracking media expenditures to ensure agency and client budget compliance Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information Working closely with the Client Business Lead Working collaboratively with performance teams (Programmatic, Social, and Search teams). 

Skills and Experience Your Qualifications: 

Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience Experience working with a range of clients in a digital environment Demonstrates understanding of media basics and concepts: knowledge of different buying methods such as CPM, CPC, CPE, CPA Understanding of multiple digital media channels (display, mobile, video, paid search, paid social) Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.) Proficient with Microsoft Office Suite Solid experience with DFA Digital campaign set-up, trafficking and tagging processes Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics) 

About You: 

Demonstrates accuracy and attention to detail Ability to communicate concisely and clearly both orally and in writing Self-starter who demonstrates initiative Ability to manage multiple projects Ability to delegate and oversee Assistant workload Team player who can step in and help drive strategy against a landscape that is in constant change Thrives in fast paced environment 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at  or call and let us know the nature of your request and your contact information.  While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$45,000 - $95,000 CAD

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