Lead, Marketing Planning

4 days ago

Toronto, Canada The Home Depot Canada Full time

**LEAD, MARKETING PLANNING (RETAIL MEDIA+)**

At the Home Depot Canada, we are committed to delivering a superior marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the marketing team to prepare for tomorrow’s retail challenges today. We need more dreamers, innovators, and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.
POSITION OVERVIEW:
**POSITION RESPONSIBILITIES**
- Partner with the Retail Media sales and account specialists on the marketing approach to support vendor (supplier) needs. Review media trends, historical performance and media mix modelling to identify and develop an impactful media strategy and to set KPIs and expectations
- Collaborate with the media leads to develop the most effective marketing mix to deliver vendor campaigns, while devising media strategies that include the vendor’s campaign activation requirements and preferences
- Plan and track a full spectrum of marketing campaigns that could include offsite digital ads (Google, Facebook, Pinterest) and onsite digital ads (homdepot.ca)
- Share recommendations with key campaign stakeholders (sales, account specialists, onsite and offsite program managers) and leverage their strategic input to finesse and refine as required
- Monitor costs and work with cross-functional partners (internal media and production teams, external creative agency) to deliver campaigns on time and on budget
- Liaison across internal (account specialists, execution teams, production) and external (creative agency) to ensure timelines are upheld for all campaign launches
- Partner with the Retail Media+ analytics team to monitor campaign performance mid-flight and keep stakeholders informed about campaign progress and aid in drafting post-mortem reports
- Collaborate with your corporate planning counterpart to identify and understand how Retail Media+ and corporate campaigns intersect (timing, level of investment, tactics, etc.) to maximize benefit for the vendors and the Home Depot
- Partner with the Retail Media+ finance team and the corporate planning team to track vendor contracts and reconcile media platform and production purchase orders

DESIRED SKILLS & EXPERIENCE
- Bachelor’s degree or equivalent in business, marketing, advertising, or communications
- 5-7 years in a direct media or planning role, ideally with a mix of agency and client-side experience managing multi-million-dollar programs
- Expert understanding of media tactics, channels, KPIs and familiarity with media and analytics platforms (Google Marketing Platform, Facebook, Pinterest, TikTok, GA, Tableau, Looker, Adobe)
- A proven team-player, collaborator, and communicator with a bias towards action and results
- Naturally curious, with an inclination to problem solve and uncover meaning
- Retail media and eCommerce advertising experience are assets
- Salesforce proficiency is an asset

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