Abm & Growth Marketing Manager

**ABM & Growth Marketing Manager** **About Us**: Do you love your car? Use a dishwasher? Apera AI is revolutionizing how they're made. Our 4D Vision technology provides industrial robots with human-like vision and AI-powered intelligence, dramatically increasing reliability, speed, and accuracy in vision-guided robotic automation. We unlock factory performance, empowering automotive OEMs, Tier 1 suppliers, and other industrial manufacturers to achieve unmatched levels of productivity, quality, and cost savings. Want to help us unlock factory performance with advanced AI-driven vision systems? **The Opportunity**: With over 100 customers—including Ford, Magna, and Whirlpool—we are strategically focused on a "land and expand" approach with enterprise accounts, fueled by a new account-based marketing (ABM) strategy. As we continue our rapid growth, we are building out our small and mighty marketing team to optimize our go-to-market engine and drive exceptional revenue growth. As the **ABM & Growth Marketing Manager**, you'll be a pivotal force in driving Apera AI's revenue growth by leading our demand generation and ABM programs. Reporting directly to the **VP of Marketing**, you'll be responsible for attracting, engaging, and expanding our target enterprise accounts through integrated, data-driven marketing campaigns. You will work closely with the **Revenue Operations Manager, SDRs, and Account Managers** to ensure seamless marketing-to-sales alignment and optimize the customer journey. We're growing fast This is a hands-on role for a strategic thinker and doer who thrives in a fast-paced, collaborative environment. **Key Responsibilities**: Demand Generation Strategy & Execution - Develop and execute comprehensive multi-channel demand generation strategies aligned with our "land and expand" and ABM objectives. - Identify target accounts and build personas (ICPs) in collaboration with sales, product teams, and VP of Marketing. - Implement and optimize lead nurturing programs to guide prospects through the buyer journey. - Collaborate with Product Management and Sales teams to develop targeted content and messaging for each buying stage. Account-Based Marketing (ABM) - Partner with account executives in building account plans for top tier accounts. - Ensure ABM campaigns are integrated with CRM and sales processes for effective tracking and follow-up. - Analyze ABM campaign performance and ROI, providing insights and recommendations for continuous improvement. HubSpot Marketing Operations - Serve as the primary marketing owner and expert for our HubSpot marketing automation platform, including configuration, data integrity, and workflow automation. - Manage and optimize contact databases, audience segmentation, lead scoring models, lead routing, and nurturing. - Maintain marketing dashboards and develop reports within HubSpot to track key performance indicators (KPIs) and provide actionable insights. Digital Marketing - Manage and optimize our digital advertising channels (e.g., LinkedIn Ads, Google Ads) to target key accounts and generate qualified leads. Conference & Event Management - Maintain calendar of industry conferences and virtual events for participation. - Manage all aspects of event logistics, including booth presence, robotic demos, materials, pre - and post-event communications, and lead capture. - Work with VP of Marketing and Sales to manage the success of customer and industry webinars. Analytics & Reporting - Set up campaign attribution, reporting, and performance dashboards, providing clear insights into campaign effectiveness, pipeline contribution, and ROI. - Utilize data to identify trends, opportunities, and areas for optimization. Cross-Functional Collaboration: - Partner closely with the Executives, Revenue Operations Manager, Sales team, SDRs, Product Marketing, and Customer Success to ensure consistent messaging, aligned goals, and a seamless customer journey. - Support training and onboarding for marketing team members and SDRs on tools, sequences, and processes. **Qualifications**: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 4-7+ years of progressive experience in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, ABM, and enterprise marketing. - Expert-level proficiency with HubSpot Marketing Hub (certification preferred). - Hands-on experience with digital ad platforms (LinkedIn Ads, Google Ads). - Experience with conference and event management (virtual and in-person). - Strong analytical skills with the ability to generate insights and make data-driven decisions. - Excellent written and verbal communication skills, with an ability to craft compelling messaging. - Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a dynamic environment. - An unshakable smile Sound like you? If so, we encourage you to apply Please submit your resume and a compelling c