Marketing Manager

4 days ago

Kingston, Canada EZSTAK & OPS Public Safety Full time

**Summary**:
**Job Roles and Responsibilities**:
Develop annual marketing plans and prepare marketing budget.

Responsible for the financial accountability of the marketing budget.

Initiate research, development, and implementation of new marketing programs and initiatives.

Follow process for new product launching (pricelist, photoshoot, website, etc.)

Develop and promote branding initiatives consistent with corporate business goals and objectives.

Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.

Work with sales, commercial, and estimating to prepare quarterly pricelists.

Expand and maintain the company’s dealer network.

Ensure the effectiveness of the company’s website and other online channels.

Initiate and manage customer satisfaction and other surveys.

Collaborate with sales team to identify customer needs.

Provide support and tools to sales staff that will drive sales.

Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.

Communicate and negotiate with promotional partners as needed for joint marketing activities.

Design and attend trade show and industry event appearances to build relationships and promote the organizations initiatives.

Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.

Disseminate awareness of new marketing initiatives to all staff.

**Core Competencies**
- Leadership, management, accountability
- Marketing plan execution
- Manage distributor network support
- Manage digital platforms
- Manage CRM compliance/usage

**Position Requirements**:

- University degree in marketing, advertising, sales, or business administration, or equivalent.
- At least 3 years of direct work experience in a marketing management capacity.
- Excellent written and verbal communication skills.
- Excellent understanding and familiarity with brand building and brand management.
- Direct experience with graphic design, Web page, and other market in related software tools.
- Knowledge of ethical marketing best practices and associated regulations.
- Demonstrated proficiency in Internet marketing techniques, technologies, and solutions.
- Ability to build and sustain relationships with key business partners, including dealers, distributors, retailers, and wholesalers.
- Strong knowledge of competitive analysis methods.
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
- Proven team player who is both flexible and adaptable.

**Working Conditions**:
Manual dexterity required to operate computer and peripherals.

Interacts with employees, various management levels and the public at large.

Repetitive work.

Overtime may be required.

**Key Performance Indicators (KPI)**:
Dollar volume of qualified leads

Cost of Marketing Qualified leads

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- RRSP match
- Vision care

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Kingston, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- AEC / DEP or Skilled Trade Certificate (required)

**Experience**:

- direct Marketing: 3 years (preferred)

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