Product Marketing Manager

**Hi there Thanks for stopping by**

Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place

The Product Marketing team at Lightspeed is seeking a results-oriented Product Marketing Manager to develop, coordinate, and execute product launches and go-to-market programs for the Financial Services product portfolio. Reporting to the Vice President of Product Marketing and working closely with the lead PMM for Financial Services, this position will: establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and build and execute go-to-market plans that support business goals. More importantly, you will act as the voice of the customer within the organization and ensure customer needs are addressed at each marketing touchpoint.

At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our various products.

**What you'll be responsible for**:

- Becoming an expert in the payments industry and understanding the technology landscape that helps retailers and restaurateurs be successful
- Driving market research and gleaning nuanced market insights that will help inform our roadmaps and hone our messaging
- Maintaining a deep understanding of our customers and validating user personas to translate insights into strategies that help support and drive our organizational OKRs
- Go-to-market planning and execution of programs, with ownership of the results of these initiatives
- Learning the competitive landscape and products inside-out so that you can effectively position our products in the market as well as arm customer-facing teams with that knowledge
- Being the go-to person for messaging around our products and value proposition
- Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales leadership, and production teams of creatives and automation specialists
- Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention
- Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers

**What you need to bring to the team**:

- 2-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
- Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
- Experience working with product and engineering teams
- Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
- Ability to build, maintain, and manage close working relationships across a variety of departments and levels
- Strong quantitative analytical ability and excellent written and oral communication skills
- Genuine interest in and curiosity in helping small businesses succeed

**Even better if you have, but not necessary**:

- MBA or Product Marketing Alliance certification
- Experience in the retail or hospitality industries in any capacity is a strong asset

**What's in it for you?**

Come live the Lightspeed experience...
- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that's creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.

and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry:

- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- Linkedin learning license
- 1 paid volunteer day annually

**Where to from here?**
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

**Who we are**:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution tran