Social Media Coordinator

**Job overview**

This post is perfect for an aspiring social media professional to make their mark in a growing company. Use your skills to help us grow awareness if what we do while directly interacting with customers to grow our following.

**Water Babies Background**

Founded in the UK, Water Babies is the world’s largest, most professional baby and toddler-swimming franchise business teaching over 54,000 babies and toddlers (Ages 0-4, our youngest client was just 1 day old) per week through an international network of 70+ franchise outlets across 7 countries; the UK, Ireland, Netherlands, New Zealand, Germany, China and Canada.

Regarded as a model of professional franchising within the British Franchise Association, we have been voted as Franchisor of the Year at their annual awards competition.

All of this goes to the heart of our company namely the desire to transform the experience of swimming into something magical that gives generations of our children the gift of a lifetime skill that while developing them cognitively and physically quicker than their peers is above all else memorable, inspiring and fun.

**Water Babies Canada**

Canada is a key element of our planned international growth, our ambition being the creation of a network of franchisees right across the country and to this end we established a company owned Master Franchise in Toronto, now successfully overseeing the first Water Babies franchisees that together are teaching over 1500 babies and toddlers a week and rising.

**Responsibilities**:

- Schedule and distribute content to our social media platforms (currently FB and IG)
- Manage, shape and use existing brand collateral and postings for use in the GTA
- Conceive and create original content for social media posts and campaigns
- Daily engagement and community management of multiple social media accounts (Facebook, Instagram), tracking and analyzing key social media metrics
- Support with marketing initiatives surrounding the growth of the business (events, partnerships, promotions, public relations, influencers, referral programs etc.)
- Design and create marketing collateral for social media and other marketing activities: Canva or other Adobe programs
- Operate in a collaborative way with franchisees, partners and all staff
- Support the Marketing Team on other exciting marketing initiatives, as needed

**Person Specification**:
**Essential / Mandatory Requirements**
- Loves what we do
- Has 1+ years of experience in a social media or marketing role or demonstrated ability to create timely and engaging content (Instagram, Facebook, printed collateral)
- Familiar with social media scheduling tools such as Hootsuite and Creator Studio
- Self-driven and able independently manage time
- Used to developing a network of contacts
- Excellent communicator with good coordination, planning and organization skills
- Enjoys talking to all kinds people
- Strong team player and ability to mix with different people from differing backgrounds
- Resilient, solution orientated with a good sense of humour.
- Good working knowledge of MS Office packages.

**Desirable / Optional Requirements**
- Experience searching out partnerships/sponsorships
- Experience doing market research
- Proficiency in image editing
- Proficiency in layout and copy editing
- Experience in a start-up environment
- Experience in baby or aquatics focused businesses

**Job Types**: Full-time, Part-time

**Salary**: From $22.00 per hour

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift

Application question(s):

- Do you have access to your own vehicle?

**Experience**:

- Social Media Marketing: 1 year (preferred)