Social Media Coordinator

The IPC is looking for a creative and experienced social media innovator to lead our growing, dynamic social media program. Our Social Media Coordinator will be involved in developing strategy, maintaining our complex and high-volume social media editorial calendars, and creating engaging content for our expanding online community. They will be a compelling storyteller and a digital expert who understands social media trends and best practices.

**What can I expect to do in this role?**: As part of the IPC's Digital and Creative Services team responsible for planning, directing, managing and implementing digital content, strategies and programs, the Social Media Coordinator will:

- develop a comprehensive, innovative social media strategy to support the IPC's channels
- coordinate the IPC's social media program by researching, creating and developing creative social media content (including hashtag research) that resonates with target audience/channel, and by providing advice and recommendations on social media approaches
- assist with creating and/or sourcing complementary photo/graphics to accompany posts across all channels
- coordinate and maintain content plans and social media editorial calendars, as well as scheduling content to various channels
- develop and coordinate partnership strategies, aligning IPC Strategic Priority goals and IPC Communications strategy to further engagement with key stakeholder groups and target audiences
- monitor social communities for relevance to IPC programs and related media issues
- coordinate concurrent projects including assisting in establishing project plans, schedules and timelines, resolving issues, and providing regular updates concerning project status and progress
- coordinate and analyze organic and paid campaigns, and make recommendations and plans for revising the social media strategy and campaigns
- participate in discussions regarding content and brand and provide responses to inquiries across multiple social media channels
- participate in meetings with Digital & Creative Services team and other program areas to discuss objectives, messages, key partnerships, and audiences and actively seek out new opportunities to educate, inspire and engage internal partners to stay at the forefront of social media trends
- provide expertise, support and advice by serving as an advisor to the Digital Services team regarding social media channels and content
- create and maintain content for the IPC's website and ensure the website content is updated in both English and French
- Work collaboratively with a variety of teams to plan, organize and create digital content to support public communications

**How do I qualify?**:
**Job knowledge**:

- communication theory, methods, techniques for social media including: LinkedIn, Twitter, Instagram, YouTube, blogs
- analysis, research and writing techniques to develop content for web and social media
- content management and development and social media publishing
- software and programs (such as Adobe suite, Canva, etc.) to support social media, graphics and photo/video processing and editing
- familiarity with development of web pages including HTML, CSS, W3C standards for web development.
- search engine optimization to develop content for best results
- social media and web metrics to analyze results of social media initiatives
- current and leading social/digital marketing trends
- Microsoft Suite programs in PC/Windows environment, user interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives

**Job skills and abilities**:

- Advanced communication skills to provide advice, recommendations on social media approaches to achieve objectives and liaise with IPC staff and stakeholders
- Well-developed interpersonal skills to collaborate with IPC policy and tribunal partners, and participate in meetings to discuss objectives, messages and audiences.
- Advanced writing and editing skills to research and write accurate social media channel specific content aligned with IPC social media, brand and marketing guidelines.
- Organizational skills to handle multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
- Creativity and documented immersion in social media to provide appropriate content and management of social media initiatives.
- Strong planning, project management and coordination skills to manage concurrent projects, establish project plans, schedules and timelines.
- Problem-solving skills to resolve quality and delivery issues.
- Strong analytical skills to analyze performance metrics for social media campaigns and benchmark to industry trends.
- Analytical skills to identify sources of data collect and compile information and assess/determine the most effective content to meet the social community needs.
- Reviewing and evaluating skills to review content for social media sites to ensure quality and adherence IPC guidelines for branding, tone and log