Social Media Coordinator

**About AlayaCare**:
AlayaCare is revolutionizing the way home health care is delivered. Our leading cloud-based software allows our clients around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 650+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home health care software solutions. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.
**About the role**:
The Social Media Coordinator is a vital part of the marketing team. You will help coordinate, strategize, and execute marketing campaigns, media relations, and internal and external communications. You will oversee social media campaigns that support AlayaCare's visibility, reputation and engagement in Canada, the United States and Australia.
To be successful as a Social Media Coordinator, you should possess a baseline of pertinent marketing experience, but even more importantly, a curiosity and dedication to learning and growing applied skills to take on increasing responsibilities with a drive to advance your career. Ultimately, as our top-notch social media expert, you should back your expertise by creating and sharing all relevant activities and works, supported by actionable analytics that show what worked, what did not 'stick' and why, and insights on how to increase engagement with the brand and company.
The AlayaCare team share a collaborative, can-do attitude with an outlook of creating and delivering intelligent, well-thought-out content that helps AlayaCare win new business. We all have a passion for staying current with trends and tools by attending networking and educational events, reading blogs, and listening to podcasts. If this sounds like you, let's talk and see if there is a match.
**What you'll be responsible for**:

- Assist in the coordination and execution of comprehensive Social Media campaigns as part of broader integrated marketing plans for AlayaCare's products, insight, reputation and company/culture story.
- Work with the team to proactively manage and grow reputation of AlayaCare as a leader in the home care tech industry
- Assist in gathering information and drafting press releases, media pitches, key messages, presentations, newsletters and other media materials as needed
- Help in building and maintaining media lists, research key media and influencers, and provide proactive and reactive service to media
- Assist in setting up and managing editorial opportunities tracker
- Set up and manage industry awards program / identify opportunities / fill out forms for consideration and follow up as company is recognized
- Proactively identify editorial angles, pitch and corporate communications opportunities
- Ongoing media monitoring and tracking of industry and competitor news / competitive surveillance
- Lead, develop and implement social media strategy to support marketing initiatives and increase sales
- Create engaging and professional social media posts across our Social Media platforms (ex. LinkedIn, Twitter, Facebook, YouTube)
- Customize social media pages in relevance to each platform, follower profile, and engagement.
- Analyze and report social media actions on a monthly /quarterly basis to inform trajectory and wins
- Build an internal 'Social Ambassador' program; motivate and encourage AlayaCare employees and Sales teams to elevate, re-share, and promote workplace and AlayaCare-related social news on their own social networks.

**What you'll bring**:

- Bachelor's Degree in a relevant field (Business, Marketing, etc.)
- 1-2 years of agency or corporate experience in media relations, social media and managing complex communication challenges
- Post-secondary education in Public Relations, Marketing, or related field
- You have excellent written and verbal communication skills, and experience communicating to external audiences
- You are a creative self-starter who thrives and able to adapt in a fast-paced environment
- You have exceptional interpersonal skills, a positive attitude and collaborative working style
- You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
- Proven success with social media campaigns
- Knowledge and experience with monitoring and reporting tools for Social Media
- You are fluent in English and French, spoken and written
- Previous B2B experience or strong familiarity with software, SaaS businesses, and/or the home health /healthcare market is an asset
- Valid work authorization in Canada and/or the US is required

**What you'll bring**:

- Completion of post-secondary education within a relevant field (Business, Health Sciences, Innovation and Technology, etc.)
- 2+ years of B2B experience within a sales capacity
- Willingness and comfortability with cold-calling and networking