Copywriter
4 days ago
Smack Pet Food Inc. is a manufacturer of raw dehydrated food for dogs and cats. We are a family-owned business located in Winnipeg, MB. Celebrating our 18th year in business, we market and sell our products to retailers (B2B) and consumers (DTC).
We’re expanding our marketing team and are looking for a copywriter with a passion for writing content that attracts, engages, and delights customers. This role will work closely with our other team members to provide copy for DTC and B2B tactics in support of promotional campaigns and communications needs.
If you love pets, have a sharp creative eye, and want to help shape the future of a fast-growing company with a best-of-breed product, this could be the perfect role for you.
**Important - Please include your portfolio with your resumé.**
**Duties**:
- Leverage data-driven insights and best practices to tailor content for different channels and audiences
- Conduct research to support copywriting projects and other marketing initiatives
- Work collaboratively with other team members as required
- Follow creative templates and brand guidelines
- Provide creative input during brainstorming sessions for content development
- Write content with a focus on continuous improvement, by revising or generating new work that integrates insights from past creative performance
- Stay on top of trends in digital marketing, social media, and copywriting
**Qualifications**:
- 1-3 years of experience as a copywriter or in a relevant role
- A strong portfolio showcasing copywriting skills, highlighting previous work on websites in particular
- Strong understanding of copywriting fundamentals (grammar, brand voice, style, flow)
- Familiarity with SEO best practices and tools, web content strategy, and user experience best practices is an asset
- Collaborative mindset and willingness to work in-office with our team (Winnipeg-based)
- Organized, detail-oriented, and able to manage multiple projects with tight deadlines
**Benefits**:
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
**Schedule**:
- 8-hour shift
**Ability to commute/relocate**:
- Winnipeg, MB R3H 0K4: reliably commute or plan to relocate before starting work (required)
**Experience**:
- 1-3 years of experience in content strategy, writing, or marketing, preferably with experience in B2B and DTC
**Salary range**:
$45,000.00-$55,000.00 per year
Pay: $45,000.00-$55,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Disability insurance
- Discounted or free food
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Winnipeg, MB R3H 0K4: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Why are you interested in working for Smack Pet Food?
Work Location: In person
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