Business Development Strategist

4 days ago


Victoria, Canada Pathverse Inc. Full time

**Our Company**:
Pathverse Inc. is a software start-up based in Victoria, BC. We develop “no-code” mobile app development software for researchers and professionals. We are looking for a **Business Development Strategist** with business knowledge and passion to use digital technology to help improve people’s health and wellbeing. This role is for someone looking for hybrid work who thrives in a fast-growth and high-velocity environment. This person is a dedicated professional eager to grow our customer base.

**Responsibilities**:

- Plan, create and implement marketing and sales strategies to acquire customers in the health research and professional fields
- Cold call into identified customers
- Work with team members to determine short
- and long-term growth plans
- Track and analyze key performance metrics of digital marketing campaigns and assess against goals
- Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points while solidifying proven channels
- Actively participate in the continuous improvement of our business development processes
- Drive the continued growth of the company by capturing new market opportunity

**Qualification and Experiences**:

- Marketing, sales, or business degree or diploma
- Experience in B2B sales (1-2 years)
- Experience working in sales and marketing in the health field is an asset
- Experience developing and maintaining social media advertising (e.g. Twitter, LinkedIn, Facebook, Instagram, TikTok)
- Experience in search engine management and optimization (SEM & SEO)
- Proficiency in MS Office suite
- In-depth knowledge of current social media trends and how to maximize their potential to engage audiences
- Experience in software sales in start-up is an asset

**Interested?** Please submit your **cover letter and resume**. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.

**Salary**: $50,000.00-$60,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental Pay:

- Commission pay

**Experience**:

- Marketing: 1 year (preferred)



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