Marketing Content

Northland Properties is one of Canada's fastest-growing companies and recognized as one of the most trusted names in hospitality. We are the parent company to a collection of well-known hotel, restaurant, resort, and sports brands with locations throughout Canada, the UK and the USA. We love people, growth, connection, and challenge and we are looking for someone who carries these values at their core as well. We offer a challenging and enjoyable work environment, unique employee perks, and a world of career opportunity.

**The Role**

The Content & Creation role is pivotal in the Northland Properties restaurants & hotels ability to tell their stories as our company continues to grow. They will be working on exciting brands such as Moxies, Sandman Hotel Group, The Sutton Place Hotels, Dennys Canada, Chop Steakhouse & Bar, Shark Club, Bar One and more. We are looking for a detail oriented, confident, positive, and enthusiastic individual who loves Social Media, photography, videography, editing, and storytelling online. Reporting to the Director of Social Media & Communications, this person is a gifted creative with a demonstrated ability to successfully develop and deliver effective content. They will be adept at prioritizing swiftly and effectively, shifting gears to manage multiple projects, and they understand social media trends and how to quickly create a high volume of pieces that resonate with viewers. They have the ability to collaborate across multiple teams and can function at a high level within a complex fast paced environment.

**Key Responsibilities**:

- Brainstorm innovative and on-trend ways of increasing & enhancing the brands' social media presence across all social platforms.
- Stay up to date on social media platform algorithms.
- Research new trends and techniques to create interesting content that earns impressions and engagement.
- Develop create concepts and plan, organize, and execute campaign creative ideas.
- Capture and edit photos and videos.
- Ability to quickly plan and create high quality and interesting content
- Have a clear vision of the brands including narrative, tone, look & feel. Ensure that content adheres to the respective tone and style of each account.
- Ensure that content is engaging to the potential guest for each brand account and modify tactics after reviewing data and analytics to optimize impressions and engagement.
- Develop a calendar and organize resources for content creation.
- Collaborate with brands on campaigns and evergreen content.

**Qualifications, Knowledge, Skills and Abilities Required**:

- Minimum 2 years' experience in social media, photography and videography.
- Gifted eye for social media trends that will resonate and the ability to reproduce them quickly.
- Graphic design experience is preferred.
- Exceptional grasp of the English language and excellent written communication skills that provide the ability to tailor content to appropriately match the audience and brand voice.
- Highly adaptable to rapidly-changing situations and an ability to prioritize multiple projects.
- Ability to collaborate across multiple teams and can function at a high level within a complex fast paced environment.
- Strong organizational skills and ability to meet deadlines.
- Ability to network and build strong internal and external relationships.
- Strong interpersonal, organizing, prioritization, and multitasking skills.
- Ability to think and act strategically.
- Superior attention to detail.
- Self-starter, innovator, strategic thinker, and decision maker.

**What we offer**
- Competitive salary and benefits package.
- Discounts at our hotels, restaurants, and resorts.
- Flexible hybrid work environment.
- Fun and inclusive work culture.
- Supportive and diverse marketing team that encourages your professional growth and development.

SUMMATION:
**ABSOLUTELY NO PHONE CALLS PLEASE