Content Marketer

By 2030, up to 30% of all workspaces will be flexible. As the world undergoes this monumental shift, flex space operators are leading the charge towards a new way of working - characterized by community, connection, and creating exceptional experiences.

Optix is the first and only flex space automation software, enabling coworking and flex operators to thrive. We do this by providing operators with a B2B SaaS platform that automates their operations, engages their community, and helps them grow their business.

We’re a passionate group of people who support each other to do our best work. We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we’re looking for an entrepreneurial-minded individual to join our rapidly growing team.

As a Content Marketer, you will own and drive the creation of compelling and engaging content that educates, inspires, and converts our target audience. You’ll help to build Optix’s brand, educate our global audience on the latest flex space automation practices and trends, and support our B2B top-of-funnel growth through content development. This is a fantastic opportunity for a content creator or marketer with a few years of experience in B2B SaaS to make an impact at an innovative and growing company.

**Note: This is a hybrid opportunity for someone based in Vancouver, BC (50% in our beautiful water-front Gastown office, 50% from home).**

We welcome applicants from all walks of life. Even if you don’t feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply

**Requirements**:
**Who you are**:

- 2-3 years of experience in a content marketing role, preferably within a B2B SaaS environment
- A talented storyteller with excellent written communication skills, producing clear, concise, and engaging content
- Skilled in understanding technical concepts and translating them into accessible content for different audiences
- Familiar with SEO best practices and analytics tools like Google Analytics, SEMrush, or Ahrefs
- Detail-oriented with strong project management skills to manage multiple deadlines and initiatives
- Collaborative and able to work effectively with sales, customer success, and product teams to align messaging and content strategy
- A creative thinker who can brainstorm and execute innovative content ideas
- You are ambitious, yet humble and quick to support your fellow teammates

**Bonus points for**:

- Experience using WordPress and/or Hubspot
- Experience with video creation and editing
- Knowledge of B2B SaaS marketing industry trends

**What you'll do**:

- Develop high-quality content tailored to our target audience
- Work with internal teams to produce case studies, customer success stories, and thought leadership pieces
- Optimize content for search engines and analyze performance metrics to continuously improve strategy
- Collaborate with sales and customer success to develop enablement resources that address customer pain points and drive conversions
- Ensure consistent brand messaging and tone across all content channels
- Monitor industry trends and competitors to identify opportunities for impactful content creation

**Benefits**

**We take care of our teammates**:
This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

- Competitive salary compensation
- Employee Stock Option Plan offering
- Excellent health and dental coverage program provided by Sunlife
- Mission-driven workplace experience with a positive, collaborative and supportive team culture
- Personal and professional growth opportunities
- Healthy snacks and locally roasted coffee - slow pour is our jam
- Team lunches and socials
- Annual health and fitness credit
- Fun offsite activities that allow us to reconnect as a team
- A beautiful, waterfront Gastown office and a flexible hybrid workplace plan.

We welcome applicants from all walks of life. Even if you don't feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply.