Manager, Brand Marketing

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

The Manager, Brand Marketing - Quebec is responsible for leading the day-to-day management and delivery of the brand strategy and annual marketing plans for Quebec. This includes the creation of world-class integrated marketing programs, rooted in strategic insights, that drive positive brand perception & engagement in Quebec and ultimately deliver against Air Canada's business and brand objectives. This Manager is accountable for the strategic planning, development, and execution of complex and multi-faceted campaigns, often requiring collaboration with multi-functional stakeholders and agency partners. This position requires a strategic, results-oriented leader who is well versed in all tenets of brand marketing & communication and who has a deep understanding of the Quebec culture & French language.

**Roles and responsabilities**
- Develop and implement annual marketing & communication initiatives for the Qc market to drive positive brand sentiment, leveraging owned, earned, and paid media as well as other marketing levels such as (but not limited to) strategic partnerships, sponsorships, and experiential marketing.
- Direct internal and external agency partners in the development of innovative and breakthrough brand content, creative assets and media campaigns that are created to resonate with Quebecers.
- Deliver communication campaigns, including the agency briefing, alignment of internal and external stakeholders and all related campaign execution process and post campaign analytics requirements.
- Collaborate with the other QC Strategy stakeholders to identify areas of opportunity and to maximize overall impact of efforts.
- Monitor, evaluate, and secure Qc-specific brand partnerships & sponsorship opportunities to build relevancy and deliver on brand objectives in Quebec. This also include the development of go-to-market plans and implementation of related activation activities.
- Leverage consumer research, customer insights, category & competitive knowledge as well as business objectives to define brand objectives and establish brand metrics. Monitor KPIs and demonstrate strong ROI / effective use of annual marketing budget.
- Act as an advocate for the brand throughout the organization and externally.
- Manage project budgets and administer finance processes.
- Work with the director to put in place a dedicated internal & agency structure to support the development and implementation of the Quebec strategy over the long term.
- Independently manage a direct report at the Band D Level. Responsible for delegating work, providing feedback, coaching, and ensuring deadlines are met and quality of work is overseen (to come).

**Qualifications**
- University degree with a major in Marketing, Communications and/or Business.
- 5-7+ years of working experience in marketing or related field (previous work experience in airline and/or travel industry an asset).
- Well versed in all tenets of brand marketing & communication, including brand partnerships, emerging digital channels and social media.
- Deep understanding of the Quebec culture & French language.
- Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems. Sharp attention to details is essential.
- Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness across all levels of an organization and with external audiences.
- Thrives in high-volume, agile, and fast-paced environment within a high-performance, results oriented team.
- Strong creative evaluation skills and ideation capabilities.
- Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
- People management / leadership.
- Advanced level of Microsoft Office products (Word, Excel, PowerPoint).

**Conditions of Employment**:

Mandatory Covid-19 Vaccination Required

**Linguistic Requirements**

**Diversity and Inclusion**

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.