Manager Digital Marketing

3 days ago

Toronto, Canada Rogers Communications Full time

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

**Responsibilities**
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Analyze and improve website performance, user experience, and conversion rates
- Develop and implement strategies to optimize the digital journey and website user flows from awareness to conversion.
- Full funnel marketing from awareness to online purchase (ecommerce)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Manage website updates, collaborating with multiple teams
- Create and execute digital marketing strategies that align with business goals
- Conduct A/B testing to continuously improve marketing performance
- Work closely with cross-functional teams including sales, product, and design to ensure cohesive marketing strategies.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- Demonstrated success and working experience in digital B2B marketing
- B2B website management experience
- Experience with integrated, multi-channel marketing campaigns and personalization
- Knowledge of testing and optimization process
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with SEO, digital analytics, CMS and marketing technology platforms.
- Experience in optimizing landing pages and user funnels.
- Strong analytical skills and data-driven thinking.
- Ability to derive core insights from multiple data points and creating recommendations.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 317880

Posting Notes: Rogers Business

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