Digital Marketing Manager

Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you **INCLUSIVITY AND ACCESSIBILITY**: **WHO WE ARE**: Art & Science is a full-service marketing agency with pillars in strategy, digital marketing, brand & communication and experiential marketing campaigns. With a ten-year, award-winning history working with some of the biggest brands in Canada, we continue to experience growth and success. Art & Science prides themselves on blending creative with technology to produce incredible results for our clients. At Art & Science, we are not only committed to Diversity, Equity, and Inclusion but we walk the talk and have built a strong culture based on those values. Art & Science is looking for a Digital Marketing Manager to come join our team. **WHAT YOU WILL DO**: - Work on client accounts; you will be the lead on a number of client accounts where you will be focused on developing and executing digital strategies to improve our client’s results. - You will be responsible for developing and executing digital marketing strategies, leveraging Paid Search, Organic Search (SEO), Display, Social Media Marketing and other relevant channels (depending on client needs). - Manage and optimize these campaigns across platforms, ensuring efficient budget allocation and maximizing campaign performance. - Collaborate with the SEO team to ensure a cohesive strategy that considers the impact of local SEO on paid search success. - You will implement analytics, conversion, pixel, and event tracking tags in Google Tag Manager as needed for Google Ads, GA4, and PPC-related tools and systems. - You will guide junior team members to think differently about our accounts and execute with precision by leading through example. - Deliver reporting and meaningful Insights; you will be the lead on a number of reporting deliverables for clients. - Utilizing your data analysis skills, you will analyze campaign performance data, identify optimization opportunities, and generate actionable insights for clients. - Create clear and concise reports communicating campaign performance to clients in a compelling way. - Present campaign results and recommendations to clients with confidence and clarity. - Collaborate with cross-functional teams (such as Project Managers, Account Managers, Designers, SEOs, Developers) acting as a marketing point person to ensure flawless execution of key programs. **ABOUT YOU**: - Google Stack Guru: You're an expert in Search, Performance Max, YouTube, and Google Business Profile, passionate about optimization and sharing your knowledge. You're also strong in Meta and open to expanding into TikTok and LinkedIn. - Client Champion: You excel at communication, educating clients on your approach while keeping their best interests first. You understand the paid search/content connection and advise on high-converting landing pages. You go the extra mile for client satisfaction. - Data-Driven & Curious: You love learning, asking questions, and challenging assumptions to develop insightful strategies. The more you discover, the more you want to know. - Problem-Solver & Go-Getter: You have a "can-do" attitude and enjoy tackling challenges. You're not afraid to research and test solutions to complex problems. - Team Player & Mentor: You share successes (and failures) to learn and improve together. You're happy to mentor junior team members and help them grow. - Lifelong Learner: You stay updated on the latest digital marketing trends, technologies, and best practices. **QUALIFICATIONS**: - At least 4-5 years of experience in digital marketing management - Proven track record of developing and executing successful digital marketing campaigns across multiple channels. - Strong Paid search (PPC) best practices, particularly within Google Ads. - We’re particularly interested in someone with a great record of client success managing multiple and/or complex Google Ads accounts for clients (ie. You are an SEM expert but have also used or are familiar with some or all of the following: Performance Max, GDN, YouTube, DV360, Attribution Tracking) - Strong knowledge of Google Analytics 4 - Strong knowledge of Microsoft Excel or Google Sheets - Proficient knowledge in Google Tag Manager - Proficient knowledge in Meta or other social/display channels **BONUS ‘NICE-TO-HAVE’ QUALIFICATIONS**: - Experience with programmatic buying or other OOH marketing strategies. - A strong understanding of the Canadian digital marketing landscape. - Experience working in a fast-paced agency environment. - Working knowledge of Supermetrics is ideal but not a requirement **REPORTING STRUCTURE**: - Directly reporting to the Director of Media & Analytics **WHY WORK WITH US**: This is your opportunity to join an agency with a heart, where the values of