Growth Marketing Specialist

**Description**:
**Be a part of Gestisoft's mission: empowering people to transform the way they work**:
Are you passionate about digital marketing and eager to accelerate the growth of a fast-growing SME? Ready to take full ownership of a marketing strategy and make a real impact? Come see what your future could look like with Gestisoft

**At Gestisoft, we empower businesses to thrive.**

Our mission is to champion commercial proficiency by shaping Microsoft business solutions that unlock value at scale for our clients. We pride ourselves on being Microsoft Maniacs, committed to harnessing technology's limitless potential in substantial, impactful ways. We’re making Microsoft's magic work uniquely for each business, ensuring our clients can navigate and thrive amidst change.
As a Growth Marketing Specialist, you’ll play a key role in driving our marketing initiatives across Canada and the US. You’ll work closely with the marketing team to execute high-impact campaigns, optimize performance, and help generate Sales Qualified Leads (SQLs) that fuel our growth. This is a hands-on role where your creativity, execution, and analytical skills will directly contribute to scaling initiatives that generate measurable pipeline growth.

**Here’s what your day-to-day will look like**:

- Support the execution of the Canada & US marketing roadmap for our ERP and CRM products.
- Help manage and optimize Google Ads campaigns targeting high-intent keywords.
- Contribute to SEO efforts through keyword research, blog collaboration, and creating lead magnets.
- Assist in developing high-conversion assets such as guides, dashboards, and industry comparisons.
- Coordinate Account-Based Marketing (ABM) campaigns in verticals like Manufacturing and Field Services.
- Maintain local SEO and Google Business profiles in key cities, supporting proactive review gathering on Clutch and Google.
- Launch and test LinkedIn Ads campaigns, tailoring messaging to industry-specific audiences.
- Track campaign KPIs, prepare performance reports, and contribute ideas for optimization.

**Exigences**:
**Who are we looking for?**

We want someone full of energy who thrives on challenges, brings dynamism to our collaborative team environment, and shows strong execution skills with a growth mindset. We’ll especially appreciate your ability to balance creativity with data-driven thinking.
- 2-3 years of experience in B2B growth or digital marketing, ideally in tech or SaaS.
- Experience with inbound/SEO, paid search, ABM, and/or marketing automation tools.
- Familiarity with CRM/ERP solutions or experience marketing to Distribution/Manufacturing is an asset.
- Strong skills in campaign execution, reporting, and optimization.
- High proficiency in English (French is a plus).

**Avantages**:
**Why Gestisoft?**

Your aspirations have a place here with us. As we grow, the opportunities to advance your career multiply. We are certified Great Place to Work® Canada and offer: Your aspirations have a home here. As we grow, so do the opportunities to evolve your career. We're a certified Great Place to Work® in Canada, offering:

- A salary that recognizes your experience and skills.
- A flexible work environment that supports work-life balance.
- A comprehensive benefits package, including insurance and telemedicine services.
- An investment in your professional development.
- A dynamic, positive, and supportive team environment.
- Quality coffee and snacks you decide to come to the office.

**Ready to join our journey?**

We're excited to explore how your talents align with our goals. Dive into the Gestisoft experience and discover a place where your professional journey can soar. We’re eager to meet you
- Frederick, Lukas, Kooldeep and Clara