Manager, Marketing Content

Boston Pizza International has been recognized as one of Canada’s 50 Best Managed Companies since 1994. Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 370 restaurants in Canada and more than $1 billion in annual sales. We hope you’ll consider joining us

**What you do**:
As the Manager, Marketing Content & Social Media, you will be responsible for developing and executing a cohesive strategy across all social media platforms to enhance brand visibility, engagement, and growth. You will oversee the planning, creation, and distribution of compelling content that aligns with the brand’s voice and marketing objectives. This role requires a blend of creativity, strategic thinking, and analytical skills to drive performance and ensure consistency across channels. In this role, you will be expected to:

- Develop and manage the brand’s social media strategy across all platforms (e.g., Instagram, LinkedIn, TikTok, X, Facebook).
- Collaborate with cross-departmental and cross-functional teams to ensure content aligns with programs, promotions, and broader brand goals.
- Monitor social media trends, audience behaviour, and platform updates to inform strategy, and analyze performance metrics to help optimize content based on insights.
- Lead content production efforts, including copywriting, communications calendar, influencer briefs, scheduling tool, and community engagement.
- Oversee external agencies or freelancers involved in content production and development.
- Lead the AMM, Content & Social Media, providing mentorship and input, leading to improvement in soft and hard skills and future career development.

**Who you are**:

- You have a Post-Secondary Degree.
- You have 2-5 years of progressive experience in social media management, content management, and brand marketing.
- You have experience and knowledge in Graphic Design Applications (Adobe Creative Suite, Canva), Video Editing (CapCut), Digital Asset Management (DAM) System, Social Media Management Tools, and Project Management Software.
- You have strong communication, leadership, writing, grammar and punctuation, and design aptitude.
- You are a team player, flexible, and have strong time management skills.
- You are able to manage multiple projects simultaneously.

**Why you want to work with us**:

- We’re a strong Canadian brand with a hospitality focus, embracing a work-hard, play hard philosophy;
- We’re an organization with a strong emphasis on team culture;
- Our entrepreneurial roots support a culture of collaboration;
- We offer a flexible working environment that embraces both in-person and remote work;
- We have amazing employee programs and benefits;
- We’re always looking to promote internal talent;
- We have a tight-knit team to support you every step of the way;
- We’re a Great Place to Work® and have been recognized on the 2024 Best Workplaces lists for Giving Back, Retail & Hospitality, Most Trusted Executive Teams, Women, British Columbia, and Mental Wellness;
- Through the Boston Pizza Foundation, we’re focused on giving back to the communities we live, work and play in.

**What’s next**:

- If you know someone who might be interested, share this posting with them;
- If you’re interested, send us your resume;
- If we’re interested, we’ll reach out to you to schedule a phone screen;
- At Boston Pizza International, we are committed to a culture that welcomes, encourages, and celebrates the diversity of our team members. Our commitment extends to providing equal opportunities and accommodations throughout our recruitment process. If you require accommodations in our recruitment process, we encourage you to inform the recruiter and/or hiring manager._

BPICareers