Ecommerce, Content Manager

**eCommerce, Content Manager**

**Position Snapshot**
**Business area: Nestlé Purina**
**Location: Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8; Hybrid**

**A little bit about us**
As a company made up of pet owners, we believe that pets and people are better together. If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Beneful ®, Beyond ®, Dog Chow ®, Cat Chow ®, Fancy Feast®, Friskies®, Tidy Cats®, Pro Plan®, Purina ONE® and many more. Join us in enriching the lives of pets and the people who love them.

**What to Expect**:
We are looking for an eCommerce Content Manager based at our Mississauga Office reporting into the Director, eCommerce where you will lead the development of excellent digital content strategies for online retailers as the Digital Commerce Content Manager. You will ensure all content is strategically tailored for each platform, driving sales and improving customer experience. Responsibilities include developing and briefing retail product and brand page content, optimizing digital assets through our digital merchandising platforms, and collaborating with sales and brand teams to best showcase Nestle Purina brands on our retailer websites. The art of brand storytelling will blend with the innovative and strategic mindset of the eCommerce Content Manager in this role.

**A day in the life**:
**eContent Development & Management**
- Lead content strategy and planning to build compelling consumer experiences that drive engagement through eye-catching brand imagery, videos, and copy that meets retailer requirements.
- Enhance content for search engine optimization (SEO) through effective keyword research and strategies advised by the Senior eCommerce Manager, including copy optimization, Taxonomy/Tagging, Grouping Strategy, Title Variation Strategy, etc.
- Lead test and learn content projects to continually improve performance and keep Nestle Purina Products at the forefront of new trends and opportunities.
- Manage content across priority eRetailers, ensuring recency, relevancy, and accuracy by effectively managing timelines to ensure product content and specification are available for new product launches and renovations
- Maintain close collaboration with retail account teams to understand retailer needs and site requirements
- Collaborate with internal collaborators (marketing, ecommerce, IT, sales and creative teams) to align operational initiatives with broader business objectives.
- Be the internal champion leading creation and adaptation of eContent assets for use in product carousels and advanced below the fold/brand hub content areas of eRetailer sites, coordinating with cross functional teams.
- Encourage the utilization of new digital content tools and processes within cross-functional teams, involving onboarding, training, and sharing protocols
- Work with team to maintain retailer product content and specifications library (Salsify)
- Support the optimization of the Product Information Management (PIM) system, focusing on scalability, automation, and data enrichment to improve product content quality and relevance.

**Enterprise Data Governance & GS1 Product Standards**:

- Lead GS1 product governance efforts, ensuring adherence to global standards for product identification (e.g., GTINs, barcode) and data synchronization.

**Reporting & Competitive, Channel, and Industry Monitoring**
- Tracks eCommerce platform progress by establishing common performance indicators, action plans, and providing essential reporting.
- Regular monitoring of key competitor activity across eRetailer channels
- Use market data, analytics, site and content performance reports, and the expertise of collaborators to improve content relevance for consumers
- Conduct routine inspections of retailer websites to verify that product details, images, and brand communication are up-to-date and outstanding.
- Identify retailer and consumer trends, establish external connections with industry experts, agencies, and customers to bring groundbreaking perspectives & capabilities to succeed in modern retail
- Foster innovation within the eBusiness, marketing and sales teams to build eBusiness salience and capability within the competitive environment
- Ensure alignment to Purina US eCommerce guidelines, maintaining close contact with US counterparts
- Ensure up-to-date integration of eCommerce team initiatives in the Trade Calendar
- Develop/manage PFME pre and post evaluations in line with audit requirements.

**Role Requirements**
- A University degree in Business or Marketing or equivalent experience
- A minimum of 2 years of eCommerce experience in content management (search and e-marketing