Digital Marketing Coordinator

**About Our Company**:
UVALUX is a leading distributor in the sun, beauty and wellness industry, proudly serving Canada since 1979. We provide innovative equipment solutions, skincare products, and business support services to salons, spas, and wellness centres. Headquartered in Ontario, UVALUX is committed to helping its partners grow through educational resources and exceptional customer service. As a family-owned business with a passion for wellness, we continually adapt to meet evolving market needs. Joining our team means becoming part of a forward-thinking and fun company culture that fosters professional growth in a positive, supportive atmosphere.

**Job Summary**:
**Key Responsibilities**:
**Digital Advertising & Website Maintenance**
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Shopping, etc.).
- Monitor, analyze, and report on campaign and website performance using analytic tools.
- Conduct keyword research, define audience segments, and perform A/B testing to improve ad performance.
- Collaborate with sales and marketing teams to develop high-impact ad creatives and assets.
- Maintain and update WordPress/WooCommerce websites, including troubleshooting, theme/plugin updates, and performance optimization.
- Analyze conversion funnels to identify and implement enhancements across ads, website structure, and user experience.
- Develop monthly performance reports with actionable insights and recommendations.
- Identify data-driven trends to inform content strategy and optimize future campaigns.

**Content Creation & Social Media**
- Create engaging image and video content tailored for platforms including Instagram, Meta, TikTok, YouTube, X, Pinterest, LinkedIn, and Snapchat.
- Assist in filming, editing, and publishing short-form video content for social and marketing use.
- Collaborate with the marketing team to develop on-brand marketing assets and visuals.
- Stay current on social media trends, platform updates, and viral content formats.
- Prepare and publish content across all social media channels.
- Monitor and engage with followers by responding to comments, messages, and mentions.
- Build online communities and track metrics such as engagement, reach, and follower growth.
- Support influencer partnerships, brand collaborations, and user-generated content initiatives.
- Provide support for various marketing tasks, projects, and events as needed.

**Qualifications**:

- 1-3 years of hands-on experience managing digital ad campaigns (Google Ads, Meta, etc.)
- Solid understanding of SEM, PPC strategy, keyword targeting, bidding, and SEO best practices.
- Ability to write compelling ad copy and effectively target audiences across platforms.
- Experience with Google Tag Manager, Google Search Console, Google Merchant Center, Google Analytics, and conversion tracking systems.
- Proficient with WordPress and WooCommerce, including themes, plugins, and HTML/CSS.
- Familiarity with major social media platforms and basic design tools (Canva, Adobe Suite, etc.)
- Basic video editing skills using software such as Adobe Premiere, CapCut, or iMovie.
- Strong organizational skills with the ability to multitask and thrive in a fast-paced environment.

**What you'll be gaining by joining our team**:

- Paid vacation days — plus a day off to celebrate your birthday
- Fun team breakfasts and engaging company events.
- Access to professional development and learning opportunities.
- Comprehensive Health and Dental Benefits Program.
- Employee Assistance Program, including mental health support and mindfulness resources.
- Complimentary access to our salon and spa showroom for personal sessions.
- Generous discounts on our amazing products.

**Job Types**: Full-time, Fixed term contract
Contract length: 12-18 months

Pay: $40,000.00-$45,000.00 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
- Wellness program

Ability to commute/relocate:

- Woodstock, ON N4S 7L1: reliably commute or plan to relocate before starting work (required)

Work Location: In person