Social Media Manager

**About us**:
Lépine is well established as a premier builder and landlord in Eastern Ontario, and specializes in building premium, resort-style, multi-family apartment communities. We have built well over 10 million square feet of residential construction and continue to grow. The company's principals of uncompromising quality and investment in the future of real estate have been their guiding compass while charting a new course for the home building industry. With over 60 years of construction history and more than 40 multi-residential properties, Lépine has led the way in creating a new standard of living, unique in today's rental markets in Canada.

Lépine believes that when you build quality you build a solid investment. When living space is designed to reflect and connect with the beauty of the creation surrounding it, occupants are inspired to live a healthy and active lifestyle. Being active in nature and in the community fosters safe and respectful neighborhoods. These communities provide the structure of socially strong and prosperous cities which are in turn the foundation of this great country.

**Purpose**:
The Social Media Manager plays a pivotal role in advancing the online presence, brand visibility, and engagement strategies of Lépine. This position is responsible for spearheading the planning, creation, execution, monitoring, and reporting of all social media activities across various platforms. By leveraging innovative strategies and compelling content, the Social Media Manager plays a vital role in shaping our brand identity, fostering community engagement, and driving business growth through strategic social media initiatives. By leveraging innovative strategies, compelling content, and data-driven insights, this role empowers our company to connect with our audience, build meaningful relationships, and achieve our objectives in the digital landscape.

**Responsibilities**:

- Develop and implement comprehensive social media strategies aligned with company goals and target audience.
- Manage the social media content calendar, ensuring timely and consistent posting of content.
- Monitor social media channels for trends, conversations, and opportunities to engage with our audience.
- Interact with followers, respond to comments and messages, and foster community engagement.
- Collaborate with internal teams (marketing, sales, operations, etc.) to ensure cohesive messaging across all channels.
- Stay updated on social media trends, best practices, and platform algorithms to optimize performance.
- Utilize social media management tools for scheduling, analytics, and reporting.
- Track and analyze key social media metrics to assess campaign performance and effectiveness.
- Prepare regular reports and insights to share with stakeholders, highlighting successes, areas for improvement, and opportunities for growth.
- Stay informed about industry news, competitor activity, and emerging trends to inform social media strategies.
- Continuously brainstorm and experiment with new ideas and initiatives to enhance our social media presence and drive engagement and conversions.
- Cultivate and nurture relationships with brand advocates, influencers, and industry thought leaders to amplify our brand message and expand our reach. Identify opportunities for partnerships, collaborations, and sponsored content opportunities to enhance brand visibility and credibility.

**Requirements**:

- Bachelor's degree in marketing, communications, or a combination of relevant experience is an asset.
- Proven experience in social media management, preferably in property management, or related industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Preferably experienced in using a camera to create video and photo content.

**Role Specific Requirements**:

- Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and channels.
- Creative thinker with a passion for storytelling and visual content creation.
- Analytical mindset with proficiency in social media analytics tools and data interpretation.
- Strategic thinker with the ability to develop and execute effective social media strategies that align with business goals.
- Strong project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Collaborative team player with strong interpersonal skills and the ability to build relationships across departments and with external partners.

Why work for us?

**Competitive Wages**: Earn more than just a salary - join a team where your hard work is recognized and rewarded.

**Inclusive Work Environment**: Be a part of a diverse and welcoming workplace culture, where every voice is valued.

**Career Growth Opportunities**: Forge your path to success with opportunities for professional development, mentorship, and advancement within our organization.

**Flexibl