Strategic Brands Consumer Engagement Marketing Team Leader

2 weeks ago

Toronto, Canada Monster Energy Canada ULC Full time

**About Monster Energy**:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

**A Day in the Life**:
The Strategic Brands Consumer Engagement Marketing Team Leader is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

**The Impact You'll Make**:

- Collaborate with both Marketing & Sales departments; work closely with the Regional Marketing Manager (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms.
- Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success.
- Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round.
- Manage the daily operations of a 15 - 20 person team and coordinate sampling objectives.
- Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling.
- Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support.
- Plan and manage all aspects of the event process: pre, during and post duties including: personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
- Actively participates in all regional events with ambassadors.
- Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner.
- Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions.
- Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region.
- Manage payroll and timesheets
- Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
- Respond in a timely manner to management, staff, partners & other key stakeholders and manage Quarterly Spend Tracker including all regional CEM expenses & events budget.

**Who You Are**:

- Prefer a Bachelor's Degree in the field of Bachelors degree in Marketing or any other buisness related field
- Between 3-5 years of experience in Event Marketing/Grassroots/Special Event/Promotions
- Between 3-5 years of experience in team management experience

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $45,450 - $60,600. The actual pay may vary depending on your skills, qualifications, experience, and work location.

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