Brand Manager, Canada
3 days ago
Business Unit Overview:
At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team
Brand:
With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.
Location Description:
Post Consumer Brands Canadian corporate office is in the country's largest city, yet just a short drive from nature and charming small towns. The Toronto office is home to about 40 sales and marketing professionals focused on Post Consumer Brands international presence in North America and beyond. Join an exciting team that's on the forefront of our innovation and growth.
**Responsibilities**:
**General Description**:
This
**_Brand Manager_** position reports to Director of Marketing and will be responsible for all strategic development and execution of business plans to deliver corporate revenue and profit targets for their portfolio. In this role, you will direct and manage the strategic development, design and implementation of product positioning, product launch, brand awareness, advertising and public relations initiatives delivering against the business plan for the portfolio. You will work closely with all functional areas including: sales, operations, market research, and finance developing strong marketing and general management skills.
**Responsibilities**:
- Drives the development and execution of annual business plans and accompanying commercial tactics to deliver financial and share objectives.
- Budget management as well as the evaluation of marketing effectiveness.
- Leads the product commercialization process, from determining what products to be offered to launch, working closely with Consumer Insights, Research and Development, Operations, Finance and Sales.
- Utilizes relevant consumer research and syndicated data to identify and address clear definitions of target consumer and business needs to drive growth, share and household penetration.
- Partners with agencies in the development of consumer communication and programming across multiple media channels.
- Effectively demonstrates strong financial skills and ability to evaluate financial implications of decisions in delivering the revenue, share and profit targets in the business plan
Qualifications:
**Functional/Technical Experience**
- 3+ years consumer packaged goods marketing experience
- Minimum Bachelor’s Degree in Business/Commerce, MBA preferred
- Ability to travel (5-10%)
**Requi**
**red Experience/Competencies**
- Strong team leadership skills
- Strategic, planning and organizational skills (project/time management, prioritization)
- Strong analytical and computer skills (PowerPoint, excel)
- Excellent oral and written communication skills (story telling)
- Post Holdings and Post Consumer Brands provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws._
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