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Brand Manager, Innovation, Canada
2 weeks ago
Business Unit Overview:
At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team
Brand:
With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.
Location Description:
Post Consumer Brands Canadian corporate office is in the country's largest city, yet just a short drive from nature and charming small towns. The Toronto office is home to about 40 sales and marketing professionals focused on Post Consumer Brands international presence in North America and beyond. Join an exciting team that's on the forefront of our innovation and growth.
**Responsibilities**:
**Overview**
At Post Consumer Brands, we are driven by a single mission: _Make Better Happen. _This mission is multi-faceted and applies to the consumers we serve, the customers we partner with, and the shareholder value that we create. We are committed to safe, delicious breakfast cereal that is safely produced and responsibly marketed. We are a growth-minded food company that believes deeply in the power of teamwork and we are looking for our next member of the team.
With more than 90% of households in Canada buying cereal, our brands (Shreddies, Honey Bunches of Oats, Shredded Wheat, Honeycomb, and more) have been honored to compete in a large category and fill an important space in our consumers’ cupboards for more than 100 years and counting
In order to maintain our strength and drive further growth, we are currently hiring a Brand Manager of Portfolio Innovation.
***
**Responsibilities and Accountabilities**
The Brand Manager of portfolio innovation is a key, critical leader in the management of our innovation pipeline across all brands within Ready To Eat Cereal (RTEC) and Snacking. Unlocking growth potential for our company, this position is responsible for driving growth while delivering profitability targets of branded innovation items. Through influence and effective collaboration, the incumbent will align the organization to the key strategies that fuel the innovation funnel, as well as the scope and scale of innovation to be pursued. This opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and excellent project management skills to keep multiple projects on track simultaneously. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged.
Specific accountabilities include:
- In collaboration with the U.S innovation team develop and oversee execution of a 36-month innovation pipeline for the ready to eat cereal and snacking portfolio
- Idea generation, commercialization, launch and post launch review of all projects
- Collaborate closely with R&D on near in and further out technologies available and how/when to scale for our brands
- Partner with cross-functional team members to ensure adherence to PCB’s commercialization process and capabilities
- Work closely with the Insights and Analytics team to identify the learning agenda to drive stronger understanding of the consumer and jobs to be done
- Engage with Sales to develop sales materials and communication timeline
- Establish a “best practice” playbook for the successful launch of sustaining innovation
- Establish and trace critical KPIs for each new item launch, incorporating measurement into an innovation continuous improvement model
- In partnership with Demand Planning and Sales, align to monthly consumption and demand forecasts
**Key Leadership Traits**:
Focus: Builds a robust pipeline of opportunities, yet able to focus an organization on the critical few things that must be achieved. Knows when to ideate and when to execute - and ensures the organization is clear on work plans and launch cadence.
Accountability: Self-assured with ego in check. Hunger to identify what is working and improve that which is not. Dedicated to keeping the organization abreast of critical initiatives and performs effective post launch analysis without triggering defensiveness in others.
**Job Complexity**:
The Innovation Manager role within Post Consumer Brands offers an exciting opportunity to hone business and marketing skills to drive volume growth by identifying and delivering on compelling consumer and customer needs. This role may develop into a longer-term marketing career of increasing responsibility or it could also lead to new and exciting experiences within a number of work functions within Post Consumer Brands.
Qualifications:
**Education**
- Bachelor’s
