Marketing Specialist

1 week ago

North York, Canada TLN Full time

If you are excited by the prospect of supporting a dynamic team in television media, in addition to playing a pivotal role in representing Canada’s most influential multicultural media organization, then this is the job for you
**About the Role**
The Marketing Specialist will be responsible for implementing and coordinating all marketing and advertising campaigns, including digital platforms, with a focus on priority projects and broadcast programming.
**Main Responsibilities**
- Oversee the day-to-day advertising, promotions and public relations activities
- Responsible for managing multiple ongoing projects/tasks and ensure regular communication between project stakeholders.
- Create marketing plans for various projects and follow through with implementation
- Responsible for creating, writing, and posting/scheduling content for internal and external communications such as social media, newsletters and press releases
- Support growth with digital-first efforts and social strategy for all TLN platforms
- Maintain internal and external marketing assets
- Responsible for marketing and public relations on special events such as Salsa on St. Clair
- Maintain databases, prepare reports and assist with special projects as required

**Skills & Qualifications**
- Bachelor’s degree in Marketing, or similar area of focus.
- Minimum 5+ years experience as a Marketing Coordinator/Specialist or similar role.
- Excellent verbal and written communication skills.
- Detail orientation with exceptional organizational skills.
- Self-motivated to learn, work under pressure, manage priorities and meet deadlines.
- Experience creating and posting content, while driving engagement on social media platforms (Instagram, Twitter, Facebook, LinkedIn) including contest management. Experience with Facebook Creator Studio an asset.
- Proficiency in full Microsoft Office suite Knowledge and expertise with social media platforms.
- Experience in broadcast media and multilingual abilities, specifically Spanish and Italian would be a distinct advantage.

TLN Media Group is an equal opportunity employer and is committed to promoting inclusivity within our workplace.

**Benefits**:

- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Vision care

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Marketing Coordinator/Specialist or similar: 5 years (preferred)
- Social media management: 2 years (preferred)

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