Marketing Manager

21 hours ago

Vancouver, Canada Company of Cars Full time

**About Us**
Vancouver Mitsubishi is a fast-growing automotive dealership focused on innovation, digital marketing, and community engagement. Our dealership also operates a **luxury pre-owned division, Company of Cars**, representing premium vehicles and an elevated customer experience.

We’re looking for a **Marketing Manager** to lead all marketing efforts across both brands — combining creativity, strategy, and performance. This role is ideal for someone who loves cars, has a strong eye for design, and knows how to turn marketing ideas into measurable results.

**What You’ll Do**

**Marketing Strategy & Campaigns**

- Develop and execute monthly and quarterly marketing campaigns for new, pre-owned, and service departments.
- Align all campaigns with sales goals, OEM programs, and seasonal promotions.
- Manage end-to-end campaign performance — from concept to analytics and ROI reporting.

**Digital Marketing & Advertising**

- Plan, execute, and monitor paid campaigns on Meta (Facebook/Instagram), Google, and YouTube.
- Optimize website content, landing pages, and vehicle listings for maximum engagement and conversion.
- Use analytics tools to monitor leads, traffic, and performance, adjusting strategy based on results.

**Content Creation & Graphic Design**

- Create and maintain consistent brand identity across all visuals for both Mitsubishi and Company of Cars.
- Collaborate with photographers, videographers, and external creators to produce professional photo and video content.
- Develop marketing collateral such as brochures, event materials, posters, and digital signage.

**Vendor & Partnership Management**

- Manage relationships with advertising partners, agencies, and vendors (AutoTrader, PBS, CarGurus, and others).
- Work closely with OEM marketing teams to ensure compliance with co-op (TAP) funding requirements.
- Negotiate advertising placements, sponsorships, and promotional partnerships.

**Events & Community Engagement**

- Plan and execute dealership events, sponsorships, and trade show participation.
- Oversee event logistics, displays, promotional materials, and lead capture processes.
- Support charitable and community initiatives that strengthen brand reputation.

**Budgeting & Reporting**

- Oversee and allocate an annual marketing budget.
- Maintain dashboards tracking ROI, campaign results, and lead sources.
- Provide management with regular marketing reports and data-driven recommendations.

**What You Bring**

- 3+ years of marketing experience (preferably in the **automotive** or **retail** industry).
- Strong skills in **graphic design** — proficient with Canva, Adobe Creative Suite, or similar tools.
- Working knowledge of Facebook Ads Manager, Google Ads, and Google Analytics.
- Excellent project management and multitasking abilities.
- Strong understanding of branding, storytelling, and customer experience.
- Passion for cars, marketing, and continuous improvement.

**Why Join Us**

- Be part of a forward-thinking team that values creativity and results.
- Work across two unique brands — from mainstream to luxury.
- Hands-on involvement in shaping marketing strategy, campaigns, and brand identity.
- Supportive leadership and opportunities for growth as the marketing department expands.

**How to Apply**
Please submit your résumé and a brief note or portfolio highlighting your creative work or previous marketing experience.
We thank all applicants for their interest; only those selected for an interview will be contacted.

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