Paid Ads Specialist

2 days ago

Toronto, Canada Best Access Doors Full time

Contract Term: 12 months (Maternity Leave Coverage)

Opportunity: Potential to transition into a permanent role based on performance and business needs

About the Role

Best Access Doors is looking for a results-driven Paid Ads Specialist to manage and scale our B2B digital advertising efforts across multiple platforms. This role is ideal for an analytical, growth-focused marketer who thrives on performance optimization, testing, and data-driven decision-making.

You will be responsible for executing, optimizing, and scaling paid media campaigns across Google, Microsoft, Meta, YouTube, and LinkedIn, while collaborating closely with our Ecommerce Manager and external paid ads agency. Experience with emerging and additional platforms such as Reddit, Spotify, and Quora is considered as an asset.

This is a 12-month contract position covering maternity leave, with the opportunity to become permanent based on performance, team fit, and business requirements.

Key Responsibilities
- Execute and optimize paid advertising campaigns across Google, Microsoft, Meta, YouTube, and LinkedIn; experience with Reddit, Spotify, and Quora is an asset
- Manage search, display, shopping, catalog, and video campaigns, including AI-driven formats such as Performance Max and Demand Gen
- Oversee product feed management via Google Merchant Center and third-party feed tool like DataFeedWatch
- Leverage AI-powered tools and audience strategies to improve segmentation, retargeting, and efficiency
- Ensure accurate online & offline conversion tracking in collaboration with technical teams using GA4, Google Tag Manager, WhatConverts, and BigCommerce
- Monitor and optimize campaign performance based on ROAS, CTR, conversion rate, and engagement metrics
- Prepare bi-weekly and monthly performance reports with actionable insights using Supermetrics and Data Locker
- Collaborate with Ecommerce, Creative, Digital Marketing, SEO, and technical teams on ad assets, copy, keyword strategies, and tracking setups.
- Conduct ongoing A/B testing across creatives, formats, targeting, and campaign structures
- Adapt and restructure campaigns quickly in response to market and performance changes
- Stay informed on paid media trends and share insights with the Paid Ads team
- Use Trello to communicate progress, tasks, and insights across teams

**Benefits**:
**Salary**: $65,000-$68,000 per year

**12-month contract role (maternity leave coverage)** with opportunity to transition into a permanent position based on performance and business needs

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