Digital Marketing Specialist
2 days ago
Driven by the mission to democratize education, Paper is the largest provider of educational support, supporting millions of students through partnerships with thousands of school districts. Paper helps deliver true educational equity through their category leading Educational Support System (ESS) that offers virtual access to 24/7 tutors and essay reviewers. Founded in 2014, Paper philosophically believes that all students should be given the tools and resources to reach their academic potential, independent of socio-economic status, geography, language or other barriers. We are headquartered in Montreal, Quebec with remote employees across the US and Canada. Paper is proud to have been named by GSV as one of the most transformational growth companies in digital learning.
We're looking for a Digital Marketing Specialist that is looking to further grow their career in a specialized role with a focus on building web pages and tracking core web vitals - from Google Analytics, heat mapping & A/B tests and Largest Contentful Paint objectives. The role will report to our Manager, Digital Strategy and offers an exciting opportunity to grow your passion for digital experience in a growing, mission-driven SaaS company.
**_ This position can be located in any geography in the US or Canada._**
**Responsibilities**:
- Responsible for building web pages in Hubspot.
- Implement proper systems to track core web vitals.
- Report on website performance using Google Analytics and other tools.
- Manage projects in a timely fashion, coordinating with creative and content teams to ensure pages are launched on schedule.
- Implement Google Tag Manager Scripts and Facebook Pixels to websites/landing pages.
- Provide technical support to the team by generating UTMs and QR codes.
**Qualifications**:
- 1-3 years of digital marketing experience
- Experience with Hubspot or a similar CMS.
- Confident with Google Analytics.
- Experience with Google Tag Manager
- Ability to work both independently and collaborate as part of a team.
- Adaptable and flexible working style.
- Strong communication, both written and verbal.
- Thrives in a fast-paced environment.
**Nice to Have**:
- Experience with heat mapping, A/B testing software, a plus
**Job perks**:
- We're remote-first
- but we still want to meet you, so we'll fly you in for annual meetups (sometimes more)
- We're growing fast, and so will your career
- Monthly stipend to support the growth of your home office
- Unlimited access to tutoring and educational support for children of Paper employees
- Benefits, retirement plan (+ match), stock options, and more
LI-AB01 #LI-remote
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