Coordinator, Brand Communications

Purpose:

- Execute and deliver against communication plans in Canada, by supporting the communications team within all areas of the business (Planning, Content Creation, Activation, and PR). Represent the adidas brand at all marketing events and activations.
- Key Responsibilities (Functional):

- Activations:

- Assist the Communication Management team(s) with the planning and execution of major initiatives in market.
- Manage and participate in brand led activations and events, including but not limited to: grassroots activations, product launch events, player signings, and product demo days.
- Duties at times will include the planning, set-up, staffing and management of branded events and/or activations.
- Assume responsibility of maintenance and care of company vehicles and various other brand assets.
- Public Relations:

- Assist the Communication Management team(s) with:

- Incoming imagery and sample requests from media
- Brief in product campaigns and tracking media pick-up
- Build relationships with media and influencer partners
- Manage relationship with PR agency
- Managing seeding programs, including but not limited to: tracking incoming product according to embargo and launch dates, placing seeding orders in-season, packaging and distributing product to athletes and influencers
- Operations:

- Assisting the Communications Management teams with:

- Downloading and compiling approved marketing assets from digital platforms for distribution to media partners
- Planning and executing local content shoots, including but not limited to: location scouting, product pulls, and on-site set-up
- Researching new vendors to support the needs of the business
- Fulfillment of any contractual promat obligations at store level or online
- Order key comms looks that align to DTC buys
- Manage order deadlines
- Manage order book and ETA’s
- Upload and organize GTM tools for the Brand team on digital platforms
- Collaborate with internal stakeholders and consolidate info with the intent to streamline communication efforts
- Product Knowledge
- Be the expert on technical information related to key product stories (past, in-season and upcoming product) across designated categories. Well-informed of all upcoming product launches, included embargo and retail intro dates.
- Distribute training tools to support key accounts, working closely with the Trade Marketing, Sales and DTC teams to establish current needs and managing relevant requests.
- Build relationships and work closely with category specific Product Line Manager’s and Merchandisers
- Knowledge of key competitor product stories and brand campaigns. Report back to Marketing team with key insights, trend activity, updates, etc. on a regular schedule.
- Key Relationships (Agency):

- H+K
- MKTG
- Key Relationships (Internal):

- Product
- Trade Marketing
- Sales
- Demand Planning
- Order Fulfilment
- Knowledge Skills and Abilities:

- Knowledge and experience in sport and/or fashion industry
- Team player with strong interpersonal skills
- Skilled across all Microsoft office software
- Fluent in English (writing and verbal)
- A valid driver's license in the province of employment, with a clean driving and insurance record.
- Commitment to work on weekends and evenings when required is a must.
- Willingness to travel
- Fiscal responsibility; must be able to execute initiatives within a prescribed budget.
- Requisite Education and Experience / Minimum Qualifications:

- University or College graduate (communications or marketing degree preferred) or relevant work experience (equivalent combination of education and/or experience may be substituted for degree)
- 1-2 years of marketing experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
- CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.
- COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
- Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NO