Social Media Marketing Manager with Graphic Design Experience- Hospitality Focus

2 days ago

Montréal, Canada WITH Hospitality Group Full time

**Position Summary**:
**Responsibilities**:

- **Social Media Strategy & Execution (Multiple brands)**:

- Craft and execute a comprehensive monthly social media strategy, reflecting current events, product launches, and promotions.
- Develop a detailed social media calendar in alignment with the strategy, managing iterations as needed.
- Produce and schedule weekly posts, prioritizing carousels or reels, plus a minimum of 1 engaging reel.
- Create and share Instagram stories weekly, incorporating design, copywriting, and original content.
- Foster community engagement by interacting with mentions and tags.
- Craft bilingual captions that embody our brand's voice and storytelling approach.
- Analyze social media performance monthly, adapting strategies to enhance engagement.
- **Collaborative Content Creation**:

- Generate captivating content monthly, aligning with brand goals.
- Collaborate with our outsourced content creator for photoshoots, ensuring artistic direction and post-shoot content optimization.
- Conduct color retouching and editing to ensure visual consistency.
- Regularly visit various locations with content creator to gather authentic content.
- **Meetings**:

- Engage in monthly strategy meetings to discuss analytics, campaign effectiveness, and upcoming marketing initiatives.
- Lead internal brainstorming sessions to foster idea generation and monitor performance metrics.
- Design, write, and dispatch a biweekly newsletter, managing design content, and scheduling.
- **Ads**:

- Oversee social media booking ads, from creation to analysis.
- Ensure ad copy is compelling and accurately translated, aligning with campaign objectives.

**Requirements**:

- Proven track record in social media management, content creation, and graphic design.
- Expertise in Instagram's features, analytics, and engagement strategies.
- Proficient in graphic design and visual content creation.
- Skilled in copywriting and editing in both French and English, with a knack for storytelling.
- Experienced with photoshop, Canva, cap cut, photo editing, color retouching, and maintaining brand aesthetic.
- Excellent project management abilities, capable of juggling multiple projects and meeting tight deadlines.
- A genuine enthusiasm for hospitality and a commitment to creative excellence.

**What We Offer**:

- Competitive compensation package.
- A creative and dynamic work environment.
- An opportunity to significantly impact our brand's digital presence in the hospitality industry.

**Application Process**:
Please submit your resume and a portfolio demonstrating your expertise in social media, content creation, and graphic design. Highlight why hospitality excites you and how your skills will contribute to our team's success.

**Job Type**: Part-time

Pay: From $25.00 per hour

Expected hours: 24 per week

**Benefits**:

- Discounted or free food

Schedule:

- 8 hour shift
- Day shift

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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