Sales Manager

**Benefits**:

- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Wellness resources

We’re hiring a **Sales Manager** to join our world class team at Sonora Resort, a luxury all-inclusive Relais & Chateaux Resort, in the unspoiled wilderness of British Columbia.

**This is a full-time, year-round position that works from our head office in Richmond, BC**. Seeking a start date in October 2025 with a long-term commitment to the position.

Working at Sonora Resort, a Relais & Chateaux property, means you are part of a team of passionate professionals focused on working together to deliver an exceptional hospitality experience. Advance your career and grow professionally under the Relais & Chateaux brand alongside a dedicated management team and dynamic seasonal staff. The Sonora lifestyle is unique and exciting, well-suited to those who are passionate about customer service, hospitality and working in an environment where every day presents new challenges and opportunities for growth.

**Position Summary**
As a Sales Manager at Sonora Resort, you will play a pivotal role in driving guest satisfaction and revenue growth for one of Canada’s most exclusive luxury wilderness resorts. This role blends sales, client service, and relationship management — from handling individual guest inquiries to cultivating and growing partnerships with travel trade and corporate groups. Ideal for a proactive, detail-oriented professional with a passion for luxury hospitality, the position offers the opportunity to represent Sonora Resort on a global stage while ensuring seamless, personalized experiences for every guest.

**Benefits**:

- Competitive base salary and annual performance-based bonus
- Comprehensive extended health, dental and insurance benefits package.
- A Hybrid remote work policy with the option to work from home up to 2-3 days per week, and 2-3 days required per week at our offices near YVR Airport.
- Opportunities for training, professional development and career advancement
- Employee Discount Privileges: Special room rate for yourself and immediate family members at Sonora Resort. Special discounted rates for yourself at other Relais & Chateaux properties around the world.
- Employee and Family Assistance Program for Mental Health support
- Opportunity for business travel to trade shows, exhibitions and sales calls. Occasional Travel to Sonora Resort for marketing events will be required.

**Summary of Responsibilities**:

- Provide seamless, efficient and optimized pre and post stay guest services designed to convert and retain guests.
- Prepare quotes for clients (using Excel and other software tools) and ensure correct rates are communicated to clients.
- Provide detailed information about reservation requests to the reservations department.
- Customize guest itineraries and coordinate reservation/trip details with operations.
- Provide essential trip planning information to guests such as date, time and location of transportation to/from resort.
- Coordinate with reservations, ensure room inventory is managed to optimize sales.
- Develop and maintain strong and mutually beneficial relationships with clients (B2C and B2B).
- Drive new business opportunities through proactive outreach to travel advisors, corporate planners and group buyers
- Build Sonora’s presence and partnerships with Destination Marketing Organizations (DMOs), Destination management Companies (DMCs), travel trade partners, meeting planners and other key industry stakeholders
- Coordinate and host site visits for travel agents and event organizers.
- Manage and complete the sale of high value contracts for corporate groups.
- Advise the leadership team on favourable terms of agreement with booking agents, helping to ensure win-win agreements are reached.
- Evaluate, prioritize and attend trade shows/exhibitions, with up to 20% travel required.
- Prepare inspiring presentations to deliver at Trade shows/exhibitions.
- Communicate payment schedules clearly to clients, monitor payment reports for upcoming or overdue balances, and ensure all pre-stay payments are collected in accordance with resort terms and conditions.
- Coordinate commission payments, using commission reports to identify the status of payments and work with Accounting & Reservations Coordinator to ensure commissions are paid on time.
- Support Finance to ensure accurate sales reporting is maintained.
- Monitor market trends, competitor activities and industry developments to adjust sales strategies as needed.

**Qualifications & Experience**:

- Must be fluent in English; additional languages considered an asset.
- Must be eligible to work in Canada. Sonora Resort is unable to assist with obtaining work authorization.
- Minimum 2 years of sales experience in the hotel industry; experience in luxury hotels is an asset.
- An undergraduate degree, with an emphasis on business preferred.