Digital Marketing Manager

**Company Description** Pave your career at Techo-Bloc**

We are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.

**Career Growth and Recognition**:
At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

**Performance-Driven Rewards**:
Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

**Collaborative Company Culture**:
Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

**Perks and Benefits**:

- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed

**Job Description** Please share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.**

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.

**Digital Strategy Execution**
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
- Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
- Audit and update **Google Analytics 4 (GA4)** and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
- Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.

**SEO & Organic Growth**
- Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
- In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
- Monitor organic search performance using tools like **Google Search Console, SEMrush,**or** Ahrefs**.

**Website & Conversion Optimization**
- Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
- Support A/B testing and landing page performance improvements.

**Cross-Functional Collaboration & Support**
- Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
- Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

**Qualifications**
- Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
- Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
- Bilingual: French and English (English required for U.S. operations)
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
- Demonstrated ability to foster a culture of innovation and continuous improvement.
- Ability to build a **full digital funnel strategy** based on data.
- Stay up to date on digital trends, SEO best practices, and analytics platform changes to k