Bilingual Marketing Coordinator

Who We Are At VML, you won't just do the best work of your career. You'll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients - all powered by deep data, marketing technology, and platform prowess.

**About the**MC Program**:
The VML Marketing Coordinator Program is a large global community of approx. 600 employees sitting at the intersection of Microsoft Marketing and agency teams.

We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

The Consumer discipline is an expertise group within the MC Program responsible for coordinating and executing a variety of Microsoft's global and local demand generation and engagement activities focused on the consumer segment.

**Purpose of the job**:
The Consumer Marketing Coordinator supports the planning and execution of Microsoft's activities, like digital and in-store content marketing, BTL campaigns, or Through-Partner activities, that result in engagement with Microsoft consumer products, such as Surface, Xbox, or Windows.

In this role the Consumer MC acts primarily as a single point of contact for consumer marketing content localization and execution, plus as a project manager who co-ordinates internal VML resources, Microsoft stakeholders, and third-party vendors (e.g. creative and media agencies).

**Responsibilities**:
**Marketing Impact**
- Assists in developing project and campaign plans
- Executes BTL or Through-Partner campaigns supporting consumer products
- Executes all activities to ensure consistent marketing across categories and channels

**Campaign Coordination & Project Management**
- Act as Project Manager for activity execution and its results
- Co-ordinates all parties involved in an activity - VML, Microsoft stakeholders, and third parties

**Localization**
- Responsible for marketing asset localization review
- Acts as a content gatekeeper for all marketing content requiring translation review and approval
- Evaluates if content and messaging is appropriate for the market

**Stakeholder Management**
- Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
- Acts as advisor on consumer marketing tools and services

**Required skills & competencies (Entry Level: L2)**:

- Ideally completed studies in any marketing-related field
- Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
- 2+ years' experience in execution of marketing-related initiatives, incl. 1+ year experience with target audience segmentation, campaign success measurement, project or account management role
- High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
- Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines
- Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
- Solid command skills and ability to share often complex information in structured way
- Comfort in dealing with client's and third-party stakeholders
- Ability to simultaneously manage multiple projects and activities, and ability to prioritize urgent and important tasks
- A strong team player with ability to establish working relations with culturally diverse internal and external partners
- Strong in problem solving skills and orientation to detail
- Fluent English is essential (requirement for additional language skills may apply)

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.