Content Creation

"The best prescription I've ever given is a wish." - Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada WHAT IS YOUR BIGGEST WISH? Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. “It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on” - Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym. MISSION, VISION AND VALUES Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child. Our values are Child-Focused, Integrity, Impact, Innovation, and Community. WHAT’S IN IT FOR YOU? - Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada - A collaborative team environment where you feel valued and inspired - An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours - Annual vacation starting at three weeks & additional paid leaves - Work/life balance and flexibility - Hybrid working environment - Employee Wellness Program - Corporate discounts - Continuous learning, development and internal training opportunities - Fun employee activities, contests, and more Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day WHERE YOU COME IN We are looking for a Content Creation & Management Specialist to join our team at Make-A-Wish Canada. Reporting to the Sr Manager of Influence & Engagement, the specialist is responsible for crafting engaging visual content in various formats that’s tailored to different target audiences across multiple channels, aligning story arc messaging from our Brand Case for Support. This role will play a crucial part in enhancing the organization's brand identity and effectively communicating our message through compelling visuals and storytelling. Additionally, the Content Specialist will support the establishment and curation of a comprehensive content library, ensuring easy access and use for all teams within the organization. This role can be based out of any Make-A-Wish Canada office and is a full-time, permanent, hybrid position. WHAT YOU WILL DO **Strategic Visual Content Development - Approx. 60% of time**: - Develop storyboards and oversee the filming and editing of video and still content to showcase the transformative impact of wishes. Content may include wish children, wish families, volunteers, Board members, medical teams, local events, wish-granting activities, etc., aimed at enhancing awareness for key moments such as the Impact Report, anniversaries and milestone occasions, etc. - Collaborate closely with internal teams to outline and map content needs and objectives effectively. Coordinate efforts to enhance synergy and alignment across various communication channels. - Develop detailed briefs and comprehensive guidelines for internal teams to ensure thorough content capturing. Additionally, organize bi-annual upskilling sessions tailored to enhance teams' content collection abilities. - Continuously monitor industry trends and best practices in visual storytelling, strategically adapting our content approach for ongoing improvement. Incorporate innovative techniques and insights to maintain relevance and engagement with target audiences. Strategic Content Management and Coordination - Approx. 40% of time: - Establish and maintain a centralized content library accessible to all departments within the organization. This ensures streamlined collaboration and resource sharing. - Organize content systematically by type, year, target audience demographics, and geographical location for enhanced discoverability and relevance. - Implement a tagging system for easy content retrieval and categorization, optimizing workflow productivity. - Explore and identify new content management tools to improve content organization. - Other duties, as assigned. WHAT YOU BRING - Bachelor's degree in Communications, Marketing, Visual Arts, or a related field, or an equivalent combination of education, training and experience. - 2-5 years of proven experience in content management and content creation /production/pho