Specialist, Content

2 weeks ago

st Avenue North Saskatoon Saskatchewan Canada SK W OptimaHR Full time
Why Discover Saskatoon Discover Saskatoon is the city's destination management and marketing organization. We are a passionate and collaborative team that celebrates the people, experiences, and businesses that make our city remarkable. We build community pride, attract visitors, and strengthen the local economy by sharing Saskatoon's stories with the world. You will join a team that values innovation, accountability, and community. We offer meaningful work, flexible arrangements, and the opportunity to make a lasting impact on Saskatoon's visitor economy.  Position Summary As the Content & Social Media Specialist, you will play a key role in implementing Discover Saskatoon's marketing strategies by collaborating with creative agencies, contractors, and internal teams to execute high-quality content and social media initiatives. This role focuses on ensuring Saskatoon's digital presence reflects campaign goals, amplifies our storytelling, and delivers measurable value to stakeholders and members.
You will oversee the development and use of Discover Saskatoon's content library, lead blogging efforts to capture community voices, and ensure social media channels are aligned with agency-led campaigns. Your ability to collaborate and execute will be critical in driving engagement, strengthening partnerships, and showcasing Saskatoon as a destination of choice. 
Mindset
  • Customer-Centred Approach: Builds and maintains trusted, professional relationships with members, partners, and stakeholders that reflect Discover Saskatoon's values and commitment to community growth.
  • Integrity and Accountability: Upholds transparency, professionalism, and responsibility in communication, data handling, and decision-making.
  • Creativity & Collaboration: Works proactively with internal teams and external partners to align goals, share insights, and deliver consistent results with creativity and innovation. Provide support through communications and joint initiatives.
  • Adaptability: Responds effectively to evolving priorities, market changes, and operational needs while maintaining composure and focus.
  • Continuous Improvement: Actively seeks feedback and identifies ways to improve member engagement, reporting, and operational efficiency.
  • Community Engagement: Represents Discover Saskatoon with pride and enthusiasm at community and industry events, fostering goodwill and visibility.
  • Strategic Thinking: Balances relationship-building with business priorities, ensuring all actions support Discover Saskatoon's strategic plan. 
Skillset Content Oversight & Execution
  • Content Implementation: Execute content strategies developed by Discover Saskatoon's creative agency, ensuring all materials align with campaign goals, brand voice, and storytelling standards.
  • Blogging & Storytelling: Lead blogging initiatives by developing original content and coordinating with community bloggers to authentically represent Saskatoon's diverse voices.
  • Content Library Management: Maintain and organize the content library, ensuring digital assets are catalogued, accessible, and optimized for campaign and partner use.
  • Photo & Video Production Support: Coordinate photo and video shoots by managing logistics, timelines, and creative alignment with brand and campaign objectives.
  • Content Alignment: Collaborate across the Marketing & Communications team to ensure content supports Discover Saskatoon's business priorities, industry objectives, and stakeholder expectations
Social Media Implementation
  • Platform Execution: Implement organic and paid social media plans across all priority platforms, ensuring messaging, creative, and cadence reflect seasonal priorities and nano-campaigns.
  • Community Management: Monitor social communities (Facebook, Instagram, TikTok, LinkedIn, YouTube), respond to inquiries, and foster a positive, engaging brand presence.
  • Influencer & Creator Coordination: Manage creator and influencer partnerships by coordinating deliverables, timelines, approvals, and performance tracking.
  • Analytics & Insights: Analyze performance metrics and provide actionable insights to enhance reach, engagement, and audience growth across platforms.
  • Content Capture: Capture high-quality photos and short-form videos to support storytelling, elevate brand representation, and enhance digital engagement.
  • Scheduling & Publishing: Plan, schedule, and organize posts using tools such as Hootsuite to maintain consistent and strategic publishing across channels.
Campaign Support
  • Campaign Execution: Implement digital and social media components of Discover Saskatoon's marketing campaigns in collaboration with creative agencies and internal teams.
  • Message Amplification: Ensure social media platforms accurately amplify key campaign messages and deliver measurable results that contribute to broader marketing goals.
  • Cross-Team Integration: Coordinate with internal departments to ensure campaign deliverables are aligned, integrated, and delivered on schedule.  Support video production by managing schedules, approvals, and alignment with campaign messaging and creative direction.
Stakeholder Collaboration & Support
  • Partner Engagement: Build strong relationships with members, partners, and community content creators to support collaborative storytelling and campaign success.
  • Agency Liaison: Serve as a key connection point between Discover Saskatoon and agency partners to streamline workflows, share updates, and ensure brand consistency.
  • Brand Representation: Support agency-led initiatives by ensuring Discover Saskatoon's brand voice, tone, and visual identity are consistently applied across all outputs.
Measurement & Reporting
  • Performance Tracking: Track, analyze, and report on social media metrics, campaign outcomes, and engagement indicators using digital analytics tools.
  • Insight Development: Use data to inform recommendations, support optimization efforts, and guide continuous improvement in content and social execution.
  • Trend Monitoring: Stay informed of digital, social, and content trends, emerging platform features, and best practices to support innovation and relevance in all content output.
Key Indicators
  • Content Execution & Timeliness: Delivers assigned content pieces, blogs, social posts, and campaign assets on schedule, maintaining consistent adherence to publishing calendars and internal approval processes.
  • Brand Consistency & Storytelling Quality: Ensures all written, visual, and video content aligns with Discover Saskatoon's brand guidelines and storytelling standards, requiring no major revisions upon first review.
  • Social Media Performance Contribution: Demonstrates measurable contribution to engagement and growth metrics (reach, impressions, engagement rate, follower growth, video performance), supporting targets set in the annual business plan.
  • Content Library Management: Maintains an organized, up-to-date content library with accurate tagging and accessibility, ensuring all new campaign assets are uploaded and properly catalogued.
  • Community Management & Responsiveness: Monitors and responds to online community interactions within established service expectations, maintaining a positive, consistent, and engaging brand presence.
  • Influencer & Creator Coordination: Manages creator and influencer deliverables, approvals, and timelines with accuracy, ensuring content aligns with campaign goals and is delivered on schedule.
  • Campaign Alignment & Amplification: Implements social media components of marketing campaigns with consistency and accuracy, ensuring messaging and creative assets are correctly represented and contribute to campaign outcomes.
  • Reporting & Insight Development: Provides accurate (95%+) performance summaries and actionable insights that support content optimization, GEO readiness, and continuous improvement in social execution.
Toolset
  • Social Media Platforms: Proficient in managing Facebook, Instagram, TikTok, LinkedIn, and YouTube, including posting, engagement, community management, and analytics.
  • Content Creation Tools: Skilled in Canva and Adobe Creative Suite (Illustrator, Photoshop, Premiere) to create high-quality visual and multimedia content.
  • Scheduling & Management Tools: Experienced with Hootsuite or similar platforms to plan, schedule, and monitor multi-channel content.
  • Analytics & Reporting Tools: Ability to use platform-native analytics, Google Analytics, and reporting dashboards to track performance and generate insights.
  • Photography & Videography: Comfortable capturing high-quality photos and short-form videos for digital storytelling and campaign execution.
  • Digital Asset Management: Confident in organizing, maintaining, and tagging content libraries using shared drives or digital asset management systems.
  • Project Management Tools: Proficiency in tools such as Asana, Trello, or ClickUp to manage timelines, deliverables, and multi-team workflows.
  • Communication & Collaboration Tools: Skilled with Microsoft Teams, Outlook, Word SharePoint, and Google Workspace for coordination, file sharing, and team alignment.
  • Influencer & Creator Tools: Comfortable managing creator workflows, contracts, deliverables, and reporting using spreadsheets, briefs, and tracking systems.
Qualifications
  • Education: Post-secondary education in marketing, communications, digital media, journalism, public relations, or a related field.
  • Experience: 3-5 years of experience in content creation, social media implementation, digital marketing, or community management.
  • Content Creative Skills: Proven ability to produce high-quality written, visual, and short-form video content for multi-channel use.
  • Industry Knowledge (Asset): Understanding of tourism, destination marketing, events, or hospitality is considered an advantage.
  • Mobility: Ability to travel within Saskatoon and surrounding area for content capture, events, and stakeholder meetings as needed.
What We Offer Discover Saskatoon offers a comprehensive and competitive total rewards package designed to support your well-being and professional growth. Our compensation is aligned with market standards and complemented by a range of benefits and perks, including:
  • Comprehensive Benefits Plan
  • Flexible Health & Wellness Spending Account
  • Employee & Family Assistance Plan
  • 5% Matching RRSP Contributions
  • Paid Parking & Corporate Cell Phone
  • Professional Development Opportunities
  • Additional Paid Time Off
  • Exclusive Perks

How to Apply Please submit your cover letter and resume to by Sunday, January 4th, 2026, at 5:00 pm CST. Applicants are encouraged to apply early. We thank all applicants for their interest, but only those being interviewed will be contacted.

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