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Communications Officer

3 weeks ago

Edmonton, Canada Edmonton Humane Society Full time

**Communications Officer**:
**Full-time Permanent**:
About Us

The Edmonton Humane Society (EHS) has been an animal welfare leader in the Edmonton community since 1907. We strive to be a model of excellence in the advancement of animal welfare and to lead the movement in creating a more humane world. EHS is a safe haven for thousands of homeless animals each year, providing veterinary treatment, behavioral rehabilitation, care, enrichment and rehoming. Beyond animal sheltering, we engage with the community through various programs and services to support happy, lifelong bonds between people and pets.

The Role

The Communications Officer will support the Manager, Communications & Education with the execution of communications strategies and plans primarily in the area of public relations, social media management, content creation, and media relations as well as provide general communication support to the marketing and the communications Team.

**Key Roles & Responsibilities**:

- Public/Media Relations_
- Act as the day-to-day contact for media, responding to inquiries and coordinating interview requests as deemed appropriate with the Manager.
- Provide support for approved, designated spokespeople identified for stories, including preparing speeches and key messages for media interviews.
- Develop and coordinate the distribution of written materials including press releases, advisories, Q&A, backgrounders and media statements as required.
- Maintain up-to-date media database and maintain ongoing media partnerships including regular television segments, partnerships with media/social media personalities and special event media partnerships.
- Monitor current events and identify media engagement and other publication opportunities to the Manager, Communications & Education, that will raise EHS’ profile.
- Perform media outreach and build relationships with key media contacts to proactively pitch stories through media outlets as appropriate.
- Social Media Management_
- Advise on and implement EHS’ social media strategy, including promoting the organization’s programs and services as well as tell EHS’ stories through the appropriate social channels based on the audience and content.
- Coordinate and execute on the content creation, content calendar and scheduling/publishing of content on common social media channels, including (but not limited to) Facebook, Instagram, X, TikTok, YouTube, LinkedIn, etc.
- Ensure that all communications and marketing material published on social media aligns with brand standards, social media policy, and organizational values and position statements.
- Engage with followers and encourage positive interaction while conveying the brand’s persona using the tone/voice on various online channels.
- Provide reliable, accurate and timely customer service by responding to customer queries through social networks, delegating or escalating as needed.
- Work with relevant influencers or complementary brands to grow the EHS’s social following organically.
- Stay up-to-date with latest social media best practices/technologies and identify new opportunities to expand EHS reach within community.
- Report on social media metrics and track community engagement via social media channels.
- Storytelling & Content Creation_
- Proactively seek shelter stories in line with the organization’s storytelling strategy by collaborating with internal client groups and identifying appropriate opportunities for telling these stories across EHS’ various channels.
- Lead the collection of content through shooting and editing imagery / video and/or coordinating with team members/volunteers to collect content.
- Collaborate with Marketing & Communications team members to conceptualize and implement communications strategies and campaigns, advising on how they can best be delivered through media and social media channels.
- Identify and suggest cross-promotional opportunities for content to be published on other platforms (e.g. website, blog, newsletter)
- General Communication Support_
- Review, edit and proof communications and marketing deliverables.
- Coordinate and leverage technology integration tools such as forms (e.g. JotForm), third party platforms (e.g. Acuity, RallyUp, Trellis), and planning/execution of electronic mailings including but not limited to segmentation and content loading as needed (e.g. MailChimp)
- Support Manager, Communications & Education with assessing and prioritizing marketing/communications requests
- Provide back-up support to Coordinator, Design & Digital Communications, as well as other Marketing department team members as needed, and serve as volunteer liaison.
- Collaborate with Marketing & Communications team members to conceptualize and implement communications strategies and campaigns, advising on how they can best be delivered through media and social media channels

**Education & Requirements**:

- A degree or diploma in marketing, communications, public relations or r