Performance Marketing Specialist

We're an Innovation-led strategic design and marketing agency that bridges the gap between Experience Design and Marketing, helping to transform complex business problems into ingenious human-led solutions for early stage startups, enterprise ventures and corporate partners.

**The Challenge**
- We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.

You thrive on this stuff

As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.

**What you’ll do**:** Over the first 6 months you will**- Manage paid media campaigns across a range of clients and industries, including but not limited to e-commerce (streetwear apparel & art), SaaS, financial services, and telecommunications:

- Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, TikTok, The Trade Desk etc.
- Execute full funnel paid media strategies, following channel specific best practices and their measurements of success
- Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign specific targets
- Understand the process of setting up tracking pixels, tags, and conversions for new and existing accounts/channels
- Report and confidently communicate account performance - providing useful insights, learnings and recommendations
- Be instrumental in the success and growth of DIJGTAL and our various partnerships:

- Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels
- Collaborate with creative and content marketing teams to produce impactful high-performing ads

Ongoing
- Analyse and report on campaign performance through root cause analysis, leveraging reporting tools (internal tracker, GA4, etc.) highlighting key trends and actionable insights
- Monitor and optimize campaigns to meet account objectives and targets, keeping your eyes open for new opportunities that will aggressively scale marketing campaigns
- Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill
- Make data-driven decisions with a test and learn mindset, a little A/B testing and some multivariate experiments go a long way
- Be disciplined with budget management, know where and when to push and leverage further opportunities - you’re accustomed to agency life and know how to work within the allocated hours optimally and efficiently
- Efficiently work with content marketing, creative, organic social teams globally to come up with unique campaign concepts and ads to take performance marketing tactics to the next level
- Plan and execute comprehensive paid media strategies that align with broader marketing goals, optimizing impact through integration with CRM, social media, and content marketing teams.
- Support across all marketing functions, developing versatile skills as a cross-functional specialist

**What you want**:

- To share your development folio that showcases your process and projects. Bonus points for full stack or CRO experience
- To be an integral part of an innovative design and marketing agency/product incubator with a great team (that’s us, BTW)
- To be part of a forward thinking organisation that listens to the people, adapting the way that we work in a way that works for everyone
- To work across a variety of industries from startup to corporate including our ventures
- Growth. You want access to senior mentorship, lead bigger initiatives, shape the path for juniors, and put your skills to the test across a broad range of projects and industries? You’ve got it, along with the support to succeed
- The opportunity to further develop in areas/technologies of interest to you and our clients
- Gadgets and merch MacBook, accessories, and other DIJGTAL goodies
- An opportunity to push the envelope, safely make mistakes, and learn from them
- An equal opportunity employer: We value diversity and we are committed to providing an inclusive, collaborative working environment

SYDNEY / VANCOUVER / LOS ANGELES / MANILA