Paid Performance Marketing Specialist

7 days ago

Vancouver, British Columbia, Canada Sistaco Full time

Our Rapidly expanding e-commerce brands Sistaco & Wylera Hair seek an experienced Paid Ads Specialist (Media Buyer) to join our team and help take us to the next level in our expansion. This position is 100% remote. This exciting role will see you take your proven work history in this field to new heights whilst working with an innovative team.

About the role

· Setup, manage and optimise Facebook and Instagram Ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon.

· Advertise across international markets, successfully managing multi-currency ad campaigns.

· Manage and allocate ad spend and budgets with a close eye.

· Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance.

· Develop and manage customer funnels, whilst integrating our omnichannel tech stack.

· Prepare reports, interpret data and offer strategic recommendations to improve performance.

· Liaise with internal creative and project team members to develop effective performance-driven assets (copy, images, videos, landing pages, etc.).

· Ensure campaigns are set up and structured correctly to enable accurate measurement of data.

· Development of processes to ensure consistency in delivery.

· Logging of changes to campaigns to ensure results can be analysed and improved.

About You

· Highly experienced in advertising for e-commerce brands.

· Experience in managing multi-currency ad campaigns.

· Excellent attention to detail and are comfortable wearing multiple hats in a fast-paced and ambitious environment.

· 3+ years in the marketing industry, leadership experience is also beneficial.

· An understanding of international markets and consumer behaviour.

· Experience working in the paid traffic space with Facebook & Instagram Ads being the major focus. Google ads, Snapchat ads, LinkedIn ads, Pinterest ads, and TikTok ad experience beneficial.

· Ability to manage multiple projects, campaigns & tasks at once.

· Excellent problem-solving skills.

· Demonstrated ability in the structuring of sales funnels and their implementation in campaign design and platform set up.

· Excellent analytical skills and high levels of competency in Excel and Google Sheets.

· Proven track record working across multiple campaigns and delivering real results such as increasing ROI and lowering CPAs.

· The ability to confidently communicate campaign objectives, results, timelines and deliverables to business stakeholders.

· A strong ability to work autonomously.

· Looking for an opportunity to turn this role into a career.

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