Content Writer

Company Description

Workleap is an ecosystem of powerfully simple employee and digital experience software that helps modern workplaces have a greater impact— fast.

Built for today’s leaders and their teams, Workleap products aim to make work really work by fostering engagement, performance, growth, and productivity within organizations.

**Job Description**:

- So, what will your new role look like?_

Main Responsibilities:

- Writes across a variety of content formats that speak to our personas and drive their engagement according to their state in their buying journey: awareness, interest, consideration, retention.
- Operates thorough research to be perfectly accurate and relevant, as well as consistent with our Revenue and Marketing goals.
- Translates business strategies, Go To Market initiatives and product roadmaps into tactical plans, utilizing the most appropriate content format to engage, inform and convince.
- Liaises and collaborates with colleagues from the Product & Marketing team as well as of other departments, but also customers and partners.
- Manages content projects from content ideation to the QA on the CMS, as well as the proper follow-up with the project team, the brief creation, and the request for review to the right SMEs.
- Self-and peer-edits content for spelling, grammar, tone and readability, paying close attention to detail to ensure accuracy, language, and brand consistency across all messaging.
- Identifies opportunities for innovative content pieces.
- Stays informed on competition and market trends, makes sure to follow Content Marketing metrics dashboards in order to operate changes as needed.
- Identifies opportunities for the creation of content that speaks to our personas, answers the users' needs, drives interest in our products and maximizes conversion and retention.
- Bonus point: if you have a strong product marketing experience in a B2B SaaS company.
- Bonus point: if you have experience with lean teams in a fast-paced early-stage startup environment.
- A typical week?_
- Production of content for marketing, product and sales needs: 80%.
- Collaboration with peers and superiors: 20%.

**What does your future team look like?**

You will join the marketing team of the Workleap’s innovation lab, currently consisting of 4 people:

- 1 Director of Marketing & Go-to-market
- 1 Digital Marketer
- 1 Designer
- 1 Content Writer (that’s you)
- 2 Heads of Product
- What are the newest challenges awaiting your team?_
- We need to uncover promising market segments that will generate growth for our 2 new products: Softstart and Talentscope.
- We need to narrow down on the right positioning and value proposition for our persona and target market segments.
- We need to double revenue quarter over quarter and therefore scale our lead generation efforts.

**Qualifications**:

- Min 5 years experience;
- World-class copywriting and communication skills;
- Creative thinker/problem solver able to effectively translate strategic insights into creative deliverables;
- Excels at cross-functional collaboration with product leaders, marketers, designers and other internal and external stakeholders like customers and partners;
- Organized, self-driven and autonomous individual contributor who thrives in a lean startup environment;
- Strong strategic and analytical mind able to analyze feedback and formulate data-driven strategies;
- Strong understanding of B2B SaaS landscape.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you

LI-Remote