Manager Marketing Automation

3 days ago

Toronto, Canada Rogers Communications Full time

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

**What you will do...**
- Be a Salesforce Marketing Cloud expert at Rogers Sports & Media
- Partner with the Trade Marketing, Go to Market and Sales teams to better understand customer acquisition goals
- Drive ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue and specific business goals
- Develop and distribute weekly, monthly and long-term reporting that includes strategic insights and recommendations based on performance
- Approval and QA of deployments / automations
- Create all new lead gen forms / landing pages within Marketing Cloud

**What you will bring...**
- Experience with the process, workflows and technical capabilities necessary to be successful in marketing automation
- Strong organizational, analytical and management skills, with the ability to balance multiple projects and products successfully and efficiently
- Excellent communication skills, with the ability to get across complex information at all levels of the organization, internally and externally
- Ability to influence without authority through effective communication, negotiation and collaboration
- A strong understanding of business objectives, industry dynamics and competitor products
- An innate instinct for the customer experience and journey
- Ability to navigate both creative and technical conversations
- Understanding of processes related to all three of marketing, content creation and software development functional areas
- A commitment and passion to the details

**Technical skills**:

- Extensive experience with Salesforce Marketing Cloud, including journey builder, audience builder, automation studio, etc.
- Ability to work with SQL and relational databases as it relates to segmentation and targeting
- Proficiency in Photoshop
- Expertise in A/B testing and conversion optimization
- Ability to envision intricate customer journeys/drip campaigns

**What you can expect in return**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how”
- Your choice of hardware and software (iPhone or Android/Mac or PC etc.)

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 310005

Posting Notes: Rogers Sports & Media

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