Manager Marketing Automation

Come play a key role in building the future of Sports & Media Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

We’re looking for a Manager, Marketing Automation to join the Rogers Sports & Media data platforms team. In this role you will be responsible for helping to grow our direct-to-consumer subscription offerings as well as our free digital media product experiences and work on data driven customer journey and integrations.This is a unique opportunity to tackle interesting challenges at the intersection of Sports, Media, and Technology; working on a portfolio of digital products that are changing the way Canadians consume live media content.

**What you will do**
- You are the Salesforce Marketing Cloud expert at Rogers Sports & Media and work on data integrations to other data platforms in our environment.
- Ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue, as well as specific business goals around individual campaigns
- Weekly, monthly, long-term reporting, and provide strategic recommendations and tests based on performance
- Approval and QA of sends / automations before they are scheduled
- Potential over time to manage data, process, and automation for in-app marketing PUSH Notifications and SMS

**What you will bring**
- A deep passion for sports and the impact they have on Canadians
- Experience with both the process / workflows and the technical capabilities necessary to be successful in marketing automation
- Strong organizational, analytical, and management skills, with the ability to balance multiple projects and products simultaneously, successfully, and efficiently
- Excellent communication skills, with the ability to get across complex information at all levels of the organization, internally and externally
- Ability to influence without authority through effective communication, negotiation, and collaboration
- A strong understanding of business objectives, industry dynamics, and competitor products
- An innate instinct for the customer experience and journey
- Able to navigate both creative and technical conversations
- Understands process / workflows for all three of marketing, content creation, and software development functional areas
- A commitment and passion to the details

**Technical skills**:

- Extensive experience with Salesforce Marketing Cloud, including journey builder, audience builder, automation studio, etc
- Segmentation and targeting, able to work with SQL and relational databases
- A/B testing and conversion optimization
- Has crafted intricate customer journeys/drip campaigns
- Experience with data integrations to customer data platform is a plus, specifically based on Adobe Experience Platform.
- Nice to Have:

- PUSH / SMS experience
- Experience working with / integrating with Customer Data Platforms (CDP)
- Previously developed marketing automation infrastructure from the ground up (blank slate)
- Direct experience working in Digital Media or Sports

**Here’s what you can expect in return**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how”
- Your choice of hardware and software (iPhone or Android/Mac or PC etc.)

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & eCommerce
Requisition ID: 284170

Together, we'll make more possible, and these six shared values guide and define our work:

- Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment

Posting Notes: Rogers Sports & Media