Paid Search Manager

**Job Summary**:
If you’re a passionate, creative, and data-driven marketer—and you’ve got a knack for delivering experiences that engage—we’ve got a role for you Hostaway is looking for an experienced Paid Search Manager to help accomplish mission-critical growth goals for our exciting and fast-growing startup. This position will report to the Director of Marketing.

**Key Responsibilities**
- Design high-value PPC and SEM campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting
- Create and present compelling paid search proposals based on quantitative and qualitative research
- Work with product and marketing teams to generate content for campaigns
- Successfully execute planned campaigns - creating and adjusting on a daily basis
- Optimize and manage paid campaign spend levels with the marketing budget and goals in mind
- Own qualified sales leads goal
- Serves as the go-to point person for PPC questions and strategy, creating PPC proposals, carefully managing and optimizing campaigns, reliable management and reporting of monthly targets and assigned work

**How Will I Make an Impact?**
- Plan, create, and manage PPC campaigns across a variety of channels (Google, Facebook, Bing, LinkedIn, Reddit, Capterra, Software Advice, etc.)
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Set up conversion tracking across ad channels and analytics platforms
- Methodically generate forecasts for lead volume and pipeline based on inputs including budget, conversion rates, etc
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Write engaging copy and CTAs to boost click-through-rates and conversion
- Create high performing landing pages and conduct A/B tests to optimize conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators
- Monitor competitor campaigns for insights and adjust campaigns as necessary
- Retarget prior visitors across various channels and platforms to convert leads
- Stay on top of search engine and PPC industry trends

**What you’ll bring to the role**:

- Strong technical skills for managing PPC campaigns: conversion tracking, keyword research, competitive intelligence, data analytics, landing page optimization, trend watching, etc.
- Experience with Hubspot, Salesloft, Unbounce, Google Tag Manager, Google Analytics, Google Ads, Bing Ads, Facebook Business, and LinkedIn Ads.
- Strong analytical & research skills including working knowledge of Web Analytics platforms
- Intermediate spreadsheet skills in Excel, Google Data Studio, and/or Google Sheets for reporting, data visualization and ad-hoc analysis
- Experience in A/B and Multivariate Testing concepts
- Experience with HTML/CSS and tag management preferred

**Skills & Requirements**
- Bachelor’s degree preferred
- Minimum 4 to 8 years of relevant work experience
- Expert knowledge with the following technologies/software/programs/processes:

- Google - AdWords, Keyword Planner Tool, Search Console, Analytics
- Paids Ads
- Expert Knowledge in or experience with similar tools such as: SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms
- Ability to adapt to new software and changes in the paid environment quickly
- Ability to meet deadlines