Director of Marketing

PrairieOne Motor Group, the fastest growing automotive group in the Prairies is **NOW HIRING**an Marketing Director. This is your opportunity to get your foot in the door with an automotive group that believes in growing our talent, connecting with the communities that we serve, and building a brand that is recognized across North America for our commitment to customer service and career growth.

If you share our passion for people, automobiles, and career growth then we want to talk to you about a role with us

**Benefits**: We believe in taking care of our team members and setting them up for long-term success is what sets us apart from our competitors. That’s why we are proud to offer our employees the following benefits to support their well-being and performance:

- Competitive pay plans and a motivated group of employees to work alongside
- Guaranteed salary
- Employee insurance Plan
- Professional development opportunities
- Advancement Opportunities
- Paid holidays
- Employee vehicle purchase & service discounts
- Employee benefits programs focused on health & wellness
- Company-wide appreciation events and contests throughout the calendar year
- Professional development and the opportunity to grow your career with a North American automotive group operating in Canada

**Position Overview**: The Marketing Director will be instrumental in catalyzing our growth, assist in the development of procedures, analyze financials and ensuring the seamless execution of our marketing activities as well as helping fostering a culture of excellence across all dealership locations. This individual will play a central role in steering our franchise locations to achieve strategic objectives and growth benchmarks.

**Key Responsibilities**:

- Establishes marketing goals to ensure market share and profitability of products and/or services.
- Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
- Develops and executes monthly and annual marketing budgets.
- Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
- Communicates with outside advertising agencies regarding ongoing campaigns.
- Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
- Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
- Works with the dealer and general sales manager to develop upcoming ad campaigns.
- Communicates marketing efforts to all dealership employees.
- Acts as liaison with news media.
- Acts as liaison with the manufacturer regarding merchandising.
- Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
- Achieves satisfactory profit/loss ratio and share of market performance.
- Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
- Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
- Communicates with customers to determine their needs and interests.
- Evaluates market reactions to advertising programs, media placement, and merchandising policy.
- Seeks out and uses industry sources and consumer information.
- Prepares marketing and other reports and presents them to dealership management.
- Develops surveys and other marketing tools.
- Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
- Attends monthly managers meetings.
- Maintains professional appearance.
- Other tasks as assigned.

**Qualifications**:

- Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
- Two to four years related experience and/or training; or equivalent combination of education and experience.
- Four to ten years related experience and/or training; or equivalent combination of education and experience.
- Experience in the automotive sector
- Strong business acumen with a track record organization and accurate filing.
- Excellent communication, negotiation, and interpersonal skills.
- A deep understanding of automotive sales, finance, and service operations.
- Experience developing processes, policies or guidelines to maintain brand consistency
- Prior experience leading projects with multiple stakeholders in an inclusive environment
- Other duties and tasks as required or assigned.

We thank all applicants for their interest; however only those selected for an interview will be contacted. At PrairieOn