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Digital Ads/funnel Strategist

2 weeks ago

Calgary, Canada Karbon-X Corp Full time

**Position Summary**:
**Key Responsibilities**:

- Develop and execute digital ad strategies for social and search platforms, including LinkedIn, X, Meta, and Google.
- Manage and optimize all aspects of campaign setup including audience targeting, keyword research, budget allocation, and ad placement.
- Manage programmatic and hyper-display ad campaigns to ensure reach and engagement goals are met.
- Collaborate with the Social Media Manager to align ad creatives, messaging, and branding with organic content strategies.
- Analyze ad performance metrics, conduct A/B testing, and target continually to optimize campaigns and ensure maximum ROI.
- Prepare regular reports and insights to communicate performance metrics and optimize future ad strategy.
- Collaborate with other teams to align ad campaigns with broader marketing objectives.
- Stay up to date with the latest digital advertising trends, platform updates, and industry best practices.
- Qualifications:

- Proven experience in digital advertising, specifically with LinkedIn, X, Meta, and Google ads.
- Strong understanding of programmatic advertising, display ads, and hyper-targeting.
- Expertise in data analysis, ad optimization, and reporting.
- Strong communication skills and a collaborative attitude.
- Familiarity with ad tools and platforms such as Google Ads, Google Tag Manager, Googly Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.

If this sounds like you we'd love to hear from you Please send us your resume and a link to your portfolio.

**Job Type**: Part-time

Pay: $20.00-$30.00 per hour

Expected hours: 15 - 30 per week

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- On call

Work Location: In person