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Digital Media Strategist

3 weeks ago

Calgary, Canada YW Calgary Full time

We are looking for a strategic, data-driven digital media specialist who can tailor digital marketing strategies to diverse audiences. In this role, you will collaborate with cross-functional teams to develop and execute integrated marketing campaigns and dynamic social media content across multiple digital channels. Reporting to the Creative Director, you will work closely with the Brand & Marketing team to ensure YW Calgary’s programs, services, revenue-generating initiatives, and strategic priorities are effectively promoted with a targeted, results-driven digital approach.

This is a hands-on role for a creative and technically skilled professional who excels at turning strategy into compelling, high-impact digital content. From producing social-first content and executing campaigns to optimizing digital engagement, you will play a key role in enhancing brand visibility, attracting program participants, engaging with the community, and strengthening YW Calgary’s positioning.

**This is a Full-time position working 37.5 hours per week; Monday
- Friday with a Hybrid work schedule, 3 days in office, 2 days remote. Some travel may be required for various events.**

**WHAT WE OFFER**
- Truly rewarding work; contribute to lasting, positive change for individuals and our community
- Flexible schedules and a hybrid work arrangement to help our employees manage work and life
- A supportive team environment and opportunities for professional development
- Comprehensive benefits
- Onsite fitness and childcare facilities

**WHAT YOU’LL DO**
- Campaign Management - Develop and execute multi-channel marketing campaigns, including content calendars, ad creatives, landing pages, and performance tracking.
- SEO & Content Strategy - Optimize website content and structure to improve search rankings and attract target audiences through engaging, high-impact content.
- Market Research & Analysis - Conduct research on target audiences, market trends, competitors, and industry insights to inform strategy and content direction.
- Social Media Content Creation - Develop, edit, and produce social-first content, including video (Reels, YouTube, short-form), for storytelling, thought leadership, event promotion, and program outreach. Support campaign planning, manage paid advertising, and monitor trends.
- Analytics & Performance Optimization - Track and analyze campaign performance using tools like Google Analytics. Generate reports and use data insights to optimize campaigns for better engagement and ROI.
- Conversion Optimization (CRO) - Continuously test and refine landing pages, calls-to-action (CTAs), and conversion funnels to maximize engagement and results.
- Industry Awareness & Innovation - Stay up to date with digital marketing trends, tools, and best practices, adapting strategies to remain competitive and effective.

**WHAT YOU'LL BRING**
- Post-secondary education in Marketing, Digital Marketing, Communications, or a related field, or equivalent experience.
- 4+ years in digital marketing, content production, and social media management.
- Experience managing websites, including regular updates, optimizing functionality, and maintaining content consistency. Proficiency in WordPress, Shopify, and/or Squarespace is an asset.
- Hands-on experience managing social media platforms (Instagram, LinkedIn, TikTok) and scheduling tools (e.g., Later, HubSpot).
- Ability to develop, edit, and optimize images, videos, and graphics tailored for different platforms. Proficiency in video editing software (Adobe Premiere Pro, CapCut, Final Cut Pro) and graphic design tools (Adobe Creative Suite, Canva Pro Teams) is a plus.
- Experience planning, managing, and optimizing digital marketing campaigns, tracking performance, and providing data-driven recommendations.
- Hands-on experience with social media analytics, Google Analytics, and campaign performance reporting. Ability to interpret data, generate insights, and optimize campaigns for improved results.
- Proven track record of executing digital marketing campaigns that drive measurable results, achieve KPIs, and improve engagement and conversion rates.

**If you want to change lives, we want to hear from you.**
**Deadline: February 28th 2025**
- YW Calgary is committed to providing an equitable, diverse, and inclusive workplace where all employees, volunteers and clients feel valued and respected, whatever their race, religious beliefs, colour, gender, gender identity, gender expression, sexual orientation, disability, age, ancestry, or place of origin._

**Experience**: Required
- 4 year(s): of experience in a marketing related role

**Education**: Required
- Degree in Graphic Design or better in Marketing or related field